---
title: "Frequently Asked Questions (FAQ)"
description: "Answers to the most common questions about Sealmetrics, consentless analytics, attribution, implementation, privacy, product features, and legal compliance."
canonical_url: "https://docs.sealmetrics.com/faq"
lang: "en"
date_generated: "2026-08-12T08:33:12.834Z"
source_hash: "0288c8c1c39f747d92e6e6675d60d40bd37df761091eba3c8af6e8f44e8694b4"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "faq/index.mdx"
publisher: "Sealmetrics"
---

# Frequently Asked Questions (FAQ)

Canonical page: https://docs.sealmetrics.com/faq

This section centralizes the most common questions customers, legal teams, and marketers ask about Sealmetrics.

Use the links below to explore detailed answers for each topic.

---

## FAQ Categories

### Consentless Analytics
Why no consent banner is needed: no cookies, no personal data, and what exactly is recorded on each hit.

[Read more →](/faq/consentless-analytics)

### GA4 vs Sealmetrics
Understand data differences, direct traffic inflation, session vs hit tracking, and attribution inconsistencies.

[Read more →](/faq/ga4-vs-sealmetrics)

### Attribution Model
Learn how attribution works without consent, why last-click is the only model that works without cross-session identifiers, and how Sealmetrics handles UTMs.

[Read more →](/faq/attribution)

### Implementation & Tracking
All about installing the pixel, configuring events, using GTM, and ensuring tracking accuracy.

[Read more →](/faq/implementation)

### Technical Privacy Model
What Sealmetrics collects, what it does not, how session IDs work, and how we avoid any user identification.

[Read more →](/faq/privacy-technical)

### Product Features
Funnels, ROAS, dashboards, real-time, ecommerce tracking, API access, and exporting data.

[Read more →](/faq/product)

### Legal & Compliance
Sealmetrics and GDPR, ePrivacy, CNIL, AEPD, CCPA and PECR — self-assessments and the legal basis.

[Read more →](/compliance/compliance-overview/legal-faq)