---
title: "Attribution Model"
description: "Sealmetrics uses last-click attribution — the only model that needs no user identification across sessions; UTMs are captured on every hit, no consent needed."
canonical_url: "https://docs.sealmetrics.com/faq/attribution"
lang: "en"
date_generated: "2026-10-08T17:47:47.862Z"
source_hash: "710962f3c02897fcdccc12b363393146a4d7c0ece3cf86081f7cce9cc1e1425b"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "faq/attribution.mdx"
publisher: "Sealmetrics"
---

# Attribution Model

Canonical page: https://docs.sealmetrics.com/faq/attribution

Sealmetrics uses last-click attribution: conversions are credited to the final traffic source based on hit-level UTM data rather than user tracking, so campaign attribution needs no consent. Multi-touch attribution is not offered because it requires identifying users across sessions, which Sealmetrics avoids by design.

## What attribution model does Sealmetrics use?

Last click.

Under privacy regulations, it is the only model that does not require consent.

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## Why not use multi-touch attribution?

Multi-touch requires identification of users across sessions, which is not compliant without consent.
Sealmetrics avoids all user-level tracking.

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## Can Sealmetrics read and attribute UTMs?

Yes.
UTMs are captured on every hit and stored with no data that identifies anyone.

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## Does campaign tracking require consent?

No.
Attribution is based on hit-level data, not user tracking.

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**Note:**
- Attribution model: last click — the only model that does not require consent under privacy regulations.
- Multi-touch is not offered because it requires identifying users across sessions.
- UTMs are captured on every hit and stored with no data that identifies anyone, so campaign tracking needs no consent.