---
title: "Implementation & Tracking"
description: "How to install the Sealmetrics pixel in the head or via Google Tag Manager, add event pixels for conversions and micro-conversions, and verify tracking in Real-Time."
canonical_url: "https://docs.sealmetrics.com/faq/implementation"
lang: "en"
date_generated: "2026-10-09T12:37:21.365Z"
source_hash: "e3f2a184908619c0bc1d80a0a833961f1747e7dbe44b124bafa779bcef860a7b"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "faq/implementation.mdx"
publisher: "Sealmetrics"
---

# Implementation & Tracking

Canonical page: https://docs.sealmetrics.com/faq/implementation

Installing Sealmetrics takes one tracking pixel in the `<head>` of your site or a Google Tag Manager tag, after which measurement starts immediately; conversions and micro-conversions are event pixels you add where the action happens, and the Real-Time Report shows events within 10 seconds.

## How do I install Sealmetrics?

Insert your tracking pixel in the `<head>` of your website or via [Google Tag Manager](https://support.google.com/tagmanager/answer/6107167).
Once added, Sealmetrics begins measuring immediately.

---

## Does Sealmetrics work with Google Tag Manager?

Yes.
Just ensure the Sealmetrics tag is not blocked by [Consent Mode](https://developers.google.com/tag-platform/security/guides/consent) or cookie banners.

---

## Can I track conversions and micro-conversions?

Yes.
Add event pixels anywhere in your site:

- Add to cart
- Checkout
- Form submits
- Leads
- Purchases (with revenue variable)

---

## How do I verify tracking?

Use the Real-Time Report.
Events normally appear within a couple of minutes.

---

**Note:**
- Install the tracking pixel in the `<head>` or via Google Tag Manager; measurement begins immediately, as long as the tag is not gated behind Consent Mode or a cookie banner.
- Conversions and micro-conversions (add to cart, checkout, form submits, leads, purchases with revenue) are event pixels placed anywhere on the site.
- Verify tracking in the Real-Time Report — events normally appear within a couple of minutes.