---
title: "First Steps with Sealmetrics"
description: "Get started with Sealmetrics in about 4 minutes — from account setup and tracking installation to your first privacy-first analytics insights."
canonical_url: "https://docs.sealmetrics.com/getting-started/quick-start"
lang: "en"
date_generated: "2026-10-08T17:47:47.862Z"
source_hash: "c54c1889f5b5f5fdefad4ad6f4b58214d1d0cab389e2f984819f9e2d88df6987"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "getting-started/quick-start.mdx"
publisher: "Sealmetrics"
---

# First Steps with Sealmetrics

Canonical page: https://docs.sealmetrics.com/getting-started/quick-start

You can get **Sealmetrics** running in under five minutes: create an account, add your site, install a single tracking script in your page `<head>`, and verify data collection. From there you instrument conversion tracking and explore your reports — all without cookies or a consent banner.

**Tip:**
If you use Claude, Codex, or another MCP-capable AI assistant, it can run this entire setup for you from a chat — create the site, hand you (or place) the snippet, verify the pixel, and check your conversion events. See [Set Up Sealmetrics with Your AI Assistant](/getting-started/install-with-ai).

---

## Quick Setup Checklist

1. Create your Sealmetrics account
2. Create your organization and add a site
3. Install the tracking code on your website
4. Verify data collection
5. Instrument conversion tracking
6. Explore your reports

---

## Step 1: Sign Up

1. Visit [sealmetrics.com](https://sealmetrics.com)
2. Click **"Try Sealmetrics"** or **"Sign Up"**
3. Enter your name, business email, and create a password
4. Check your inbox and verify your email address

---

## Step 2: Create Your Organization and Add a Site

After verifying your email, Sealmetrics will guide you through creating your first organization.

### Create an Organization

1. Choose a name for your organization (typically your company name)
2. Click **Create Organization**

Your organization is where your team and websites are managed.

### Add a Site

1. Click **Add Site**
2. Enter your website's name and domain (e.g., `example.com`)
3. Configure your timezone

Your site is now ready for tracking code installation.

**Tip:**

---

## Step 3: Install Tracking Code

### Getting Your Tracking Code

1. Go to **Settings → Sites → [your site] → Pixel Code** — the tab generates your install snippet
2. Alternatively, run the **Setup Wizard** (**Settings → Setup Wizard**, `/settings/wizard`) for a guided installation
3. Copy your unique tracking code and choose your preferred installation method

### Installation Methods

#### Manual Installation

Add this single script tag to your website’s `<head>` section, replacing `YOUR_ACCOUNT_ID` with your account ID:

```html
<script src="https://t.sealmetrics.com/t.js?id=YOUR_ACCOUNT_ID" defer></script>
```

The tracker fires the initial pageview automatically as soon as it loads, and exposes the global `sealmetrics` object for tracking conversions and microconversions.

#### WordPress Plugin

1. Install the Sealmetrics WordPress plugin
2. Enter your account ID in the plugin settings
3. Activate tracking across your site

#### Google Tag Manager

1. Create a new [Custom HTML tag](https://support.google.com/tagmanager/answer/6107167)
2. Paste your Sealmetrics tracking code
3. Set trigger to All Pages
4. Publish your container

## Step 4: Verify Installation

1. Visit your website in a new browser tab
2. Open your site's **Overview** report in the Sealmetrics dashboard
3. Check the **Last hit** timestamp at the top right — it updates within seconds of a tracked hit
4. Confirm your visit shows up in the Entrances and Pageviews numbers

### Testing Checklist

- Page views are being recorded
- Traffic sources are correctly identified
- Geographic data is visible
- Device information appears

---

## Step 5: Instrument Conversion Tracking

Conversions are not configured in the dashboard — you instrument them on your website with a single JavaScript call. Once the tracker is installed, the global `sealmetrics` object is available:

```javascript
// Track a purchase (amount is optional)
sealmetrics.conv('purchase', 99.99);

// Track a conversion with no monetary value
sealmetrics.conv('lead');

// Track a microconversion (funnel step or interaction)
sealmetrics.micro('add_to_cart');
```

Place the `sealmetrics.conv()` call wherever your goal completes — typically a thank-you or confirmation page, a form submit handler, or a button click. Use `sealmetrics.micro()` for intermediate steps like add-to-cart or video plays.

See [How to Measure Conversions](/getting-started/measure-conversions) for complete examples (e-commerce, leads, signups, dynamic values).

---

## Step 6: Explore Your Reports

### Key Metrics Overview

The **Overview** report shows your core KPIs at a glance:

- **Entrances:** Sessions started on your site (Sealmetrics does not count "unique visitors" — that would require identifying individuals)
- **Pageviews:** Total pages viewed
- **Pages/Entrance and Bounce Rate:** Engagement at a glance
- **Conversions and Revenue:** Goal completions and their value

A chart lets you toggle between Entrances, Pageviews, and Conversions over time.

### Reports in the Sidebar

- **Overview:** KPIs, trend chart, and the "Last hit" timestamp
- **Evolution:** Performance over time
- **Pages:** Page-level performance
- **Sources:** Where visitors come from
- **Geography:** Country-level breakdown
- **Devices:** Device, browser, and OS data
- **Conversions:** Tracked conversions and revenue
- **Properties:** Custom event properties
- **Funnel:** E-commerce funnel from entrance to purchase

---

## What are the common setup issues?

### Tracking Not Working

**Symptoms:** No data in the dashboard
**Solutions:**
- Verify code placement
- Check for JavaScript errors
- Ensure code appears on all pages
- Check the **Last hit** timestamp at the top right of the **Overview** report — it updates within seconds of a tracked visit. If it doesn't move after you visit your site, the hit never arrived (see [Data delay](/troubleshooting/data-delay))

### Duplicate Tracking

**Symptoms:** Inflated page view numbers
**Solutions:**
- Remove duplicate codes
- Check for multiple analytics tools
- Ensure single installation per page

### Missing Conversions

**Symptoms:** Conversions not recording properly
**Solutions:**
- Verify the `sealmetrics.conv()` call is present where the goal completes
- Check the browser Network tab for requests to `t.sealmetrics.com` when the conversion fires
- Make sure the tracker is loaded before calling it (`typeof sealmetrics !== 'undefined'`)
- Check the **Conversions** report with the date range set to today

---

## Next Steps

### Week 1: Foundation
- Monitor basic metrics daily
- Verify all pages are tracked
- Instrument your essential conversions with `sealmetrics.conv()`
- Familiarize yourself with the dashboard

### Week 2: Optimization
- Analyze traffic sources
- Identify top-performing content
- Add microconversions for key interactions
- Use UTM parameters for campaign attribution

### Month 1: Advanced Features
- Implement e-commerce tracking
- Review the Funnel report
- Export reports to CSV or PDF
- Integrate with other tools

---

## Best Practices

### Data Quality
- **Consistent Tracking:** Add Sealmetrics to all pages
- **Goal Alignment:** Track the conversions that match your business KPIs
- **Regular Monitoring:** Review data weekly
- **Team Training:** Educate your marketing and analytics teams

### Privacy Compliance
- **No Consent Required (self-assessed):** 100% cookieless; in Germany an open question — see [Germany](/compliance/germany-ttdsg-self-assessment)
- **Data Protection:** Aggregated reports; daily-rotating session identifier that cannot be reconstructed
- **Legal Compliance:** designed to meet GDPR, CCPA and PECR (self-assessed, not certified)
- **Transparency:** Communicate privacy-first analytics to users

### Performance Optimization
- **Minimal Impact:** Lightweight, asynchronous script
- **Async Loading:** Non-blocking performance
- **CDN Delivery:** Global speed and reliability
- **Regular Updates:** Always up to date and secure

**Note:**
- Setup takes about 4 minutes: sign up, create an organization and site, add one script tag (`https://t.sealmetrics.com/t.js?id=YOUR_ACCOUNT_ID`) to the `<head>`, then check the **Last hit** timestamp on the Overview report.
- Conversions are instrumented in code, not the dashboard: `sealmetrics.conv('purchase', 99.99)` for goals and `sealmetrics.micro('add_to_cart')` for funnel steps.
- No cookies and no consent banner for its own analytics (self-assessed); Entrances are reported instead of unique visitors because identifying individuals is not done.