---
title: "Setup Wizard"
description: "Step-by-step guide to install your tracking pixel and configure conversions."
canonical_url: "https://docs.sealmetrics.com/getting-started/setup-wizard"
lang: "en"
date_generated: "2026-08-09T18:18:16.203Z"
source_hash: "c60cd86809c05c40e1228989767149f81dd97ed4bd469cf958d31ace5ec43be8"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "getting-started/setup-wizard.mdx"
publisher: "Sealmetrics"
---
# Setup Wizard
Canonical page: https://docs.sealmetrics.com/getting-started/setup-wizard
The Setup Wizard guides you through installing your tracking pixel and optionally configuring conversions. Complete it in 3 simple steps.
## Accessing the Wizard
The wizard opens automatically for new accounts. You can also access it anytime:
1. Go to **Settings**
2. Click **Setup Wizard**
Or navigate directly to: `my.sealmetrics.com/settings/wizard`
## Step 1: Install the Tracking Pixel
### Select Your Platform
Choose your platform for tailored instructions:
| Platform | Instructions |
|----------|--------------|
| **HTML** | Add script to `` tag:
```html
Your Website
```
#### WordPress
1. Go to **Appearance > Theme Editor** (or use a plugin like "Insert Headers and Footers")
2. Open `header.php` or use the plugin's settings
3. Paste the tracking code before ``
4. Save changes
#### Shopify
1. Go to **Online Store > Themes > Actions > Edit code**
2. Find `theme.liquid` in the Layout folder
3. Paste the tracking code before ``
4. Save changes
#### Google Tag Manager
1. Create a new **Custom HTML** tag
2. Paste the tracking code
3. Set trigger: **All Pages**
4. Publish the container
#### Next.js
Use the `next/script` component:
```jsx
import Script from 'next/script';
export default function Layout({ children }) {
return (
<>
{children}
);
}
```
#### Webflow
1. Go to **Project Settings > Custom Code**
2. Paste the tracking code in the **Head Code** section
3. Save and publish your site
## Step 2: Verify Installation
After installing the code, the wizard automatically detects when your pixel is working.
### Verification Process
1. Open your website in a new browser tab
2. The wizard listens for incoming hits
3. When detected, you'll see "Pixel Verified!"
### Verification Status
| Status | Meaning |
|--------|---------|
| **Listening...** | Waiting for first hit |
| **Pixel Verified!** | Installation successful |
Once verified, you'll see:
- Total hits received
- Timestamp of last hit
### Troubleshooting Installation
If verification fails:
1. **Check placement** - Ensure code is before ``
2. **Save and publish** - Don't forget to save/publish changes
3. **Clear cache** - Clear browser cache and reload
4. **Disable ad blockers** - Some blockers may interfere
You can click **Continue Anyway** to proceed even if verification doesn't complete (the pixel may still work).
## Step 3: Set Up Conversions (Optional)
Configure tracking for important actions on your website. This step is optional - you can always add conversions later.
### Available Conversion Types
#### E-commerce
| Type | Code | Description |
|------|------|-------------|
| **Purchase** | `sealmetrics.conv('purchase', orderValue)` | Track completed purchases with order value |
| **Add to Cart** | `sealmetrics.micro('add_to_cart')` | Track products added to cart |
| **Checkout Started** | `sealmetrics.micro('checkout_start')` | Track checkout initiation |
| **Checkout Completed** | `sealmetrics.micro('checkout_complete')` | Track successful checkout |
#### Lead Generation
| Type | Code | Description |
|------|------|-------------|
| **Form Submission** | `sealmetrics.conv('lead')` | Track contact form submissions |
| **User Registration** | `sealmetrics.conv('signup')` | Track user sign-ups |
#### Engagement
| Type | Code | Description |
|------|------|-------------|
| **CTA Click** | `sealmetrics.micro('cta_click')` | Track call-to-action clicks |
| **Video Play** | `sealmetrics.micro('video_play')` | Track video plays |
| **File Download** | `sealmetrics.micro('download')` | Track file downloads |
#### Cookie Consent Tracking
| Type | Code | Description |
|------|------|-------------|
| **Banner Shown** | `sealmetrics.micro('consent_shown')` | Track when banner displays |
| **Consent Accepted** | `sealmetrics.micro('consent_accept')` | Track accept clicks |
| **Consent Rejected** | `sealmetrics.micro('consent_reject')` | Track reject clicks |
| **Consent Customized** | `sealmetrics.micro('consent_customize')` | Track preference opens |
### Implementing Conversions
1. Select the conversion types you want to track
2. Click the copy button next to each code
3. Add the code to your website where the action occurs
#### Example: E-commerce Purchase
On your order confirmation page:
```html
```
#### Example: Form Submission
After form success:
```javascript
form.addEventListener('submit', async (e) => {
e.preventDefault();
const response = await submitForm();
if (response.success) {
sealmetrics.conv('lead');
showSuccessMessage();
}
});
```
## Completing the Wizard
### Finish
Click **Finish** to complete the wizard and go to your pixel settings.
### Skip & Finish
Click **Skip & Finish** to complete without setting up conversions.
## After the Wizard
Once complete:
1. **View your data** - Go to the Overview report to see incoming traffic
2. **Set up more conversions** - Go to Settings > Pixels for the Pixel Builder
3. **Configure content groups** - Organize your pages into groups
4. **Invite team members** - Add your team in Settings > Team
## Re-running the Wizard
You can access the wizard anytime from **Settings > Setup Wizard**. This is useful for:
- Setting up additional accounts
- Getting fresh installation instructions
- Reviewing conversion code snippets
## Related Documentation
- [Quick Start](/getting-started/quick-start) - Overview of getting started
- [Tracker Installation](/implementation/tracker/installation) - Detailed installation guide
- [Conversions](/implementation/tracker/conversions) - Full conversion tracking guide
- [Microconversions](/implementation/tracker/microconversions) - Engagement tracking
- [Pixel Builder](/platform/settings/tracking/pixel-builder) - Advanced pixel configuration
- [How to Measure Conversions](/getting-started/measure-conversions) - Conversion tracking basics for the wizard's step 3
- [Overview Report](/reports/overview) - View incoming traffic after finishing the wizard