---
title: "LENS Reports"
description: "AI-generated executive reports that summarize your analytics for a given period."
canonical_url: "https://docs.sealmetrics.com/lens/reports"
lang: "en"
date_generated: "2026-08-09T18:18:16.203Z"
source_hash: "d7de82d4dbec21f813c696ca2d1cbf2d28d4849eb58663fcea49c163dda202d8"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "lens/reports/index.mdx"
publisher: "Sealmetrics"
---

# LENS Reports

Canonical page: https://docs.sealmetrics.com/lens/reports

LENS generates structured executive reports that summarize your analytics data for a period and surface the insights that matter, so you get the big picture without building dashboards by hand.

## Report Types

LENS produces two types of structured report:

### Weekly Report

A summary of the last completed week (Monday–Sunday).

**Best for:** Weekly team updates, marketing reviews, and stakeholder communication.

### Monthly Report

A summary of the last completed calendar month.

**Best for:** Leadership reviews, monthly performance recaps, and trend tracking.

Both report types share the same structure (see [Report Contents](#report-contents) below). They differ only in the period they cover and the comparison baseline (the previous week or the previous month).

## Report Contents

Each report is built from the same set of sections. Sections are populated when data is available for the period.

| Section | What it contains |
|---------|------------------|
| **Executive Summary** | A narrative overview of the period, plus a list of key takeaways |
| **Key Metrics** | Revenue, conversions, entrances, pageviews, conversion rate, bounce rate, and average order value — each with the change versus the previous period |
| **Channel Performance** | Per-channel revenue, conversions, entrances, conversion rate, and revenue share, with the top performer and biggest decline highlighted |
| **Funnel Health** | Funnel steps with drop-off rates, overall conversion rate, and the biggest leak |
| **Audience Insights** | Breakdowns by device, country, and browser, plus notable audience shifts |
| **Top Insights** | The period's insights grouped by severity (red, yellow, green), with total economic impact |
| **Action Items** | Recommended actions, each with a priority (high, medium, low) and a suggested owner (marketing, tech, product, or leadership) |

For a detailed walkthrough of the Executive Summary section, see [Executive Summary](/lens/reports/executive-summary).

## Generating a Report

Reports are generated on demand for a chosen period.

1. Go to **LENS → Reports**.
2. Choose **Weekly** or **Monthly**.
3. Generate the report. By default LENS uses the last completed period:
   - **Weekly** defaults to the last completed week (ending Sunday).
   - **Monthly** defaults to the last completed month.

Generation may take a few seconds while LENS analyzes the period and writes the summary. If a report for the same period already exists and is ready, LENS returns the existing one instead of regenerating it.

## Viewing Reports

Go to **LENS → Reports** to see the list of generated reports, ordered by period (newest first). Each list entry shows the period, status, revenue and revenue change, conversions, and the number of insights.

Open a report to read the full summary and all sections. Opening a report marks it as viewed.

## Report Severity Levels

Insights inside a report are grouped by severity:

| Severity | Meaning |
|----------|---------|
| 🔴 **Red** | Critical — issues that need immediate attention |
| 🟡 **Yellow** | Warning — notable changes worth reviewing |
| 🟢 **Green** | Positive trends and opportunities |

## Email Delivery

LENS can also deliver insights and a weekly digest by email. Email is the only delivery channel. See [Email Alerts](/lens/reports/email-alerts) for how email notifications and the weekly digest work, and how to configure recipients in **Settings → LENS**.