---
title: "Email Alerts"
description: "Configure email notifications for LENS insights and the weekly digest."
canonical_url: "https://docs.sealmetrics.com/lens/reports/email-alerts"
lang: "en"
date_generated: "2026-08-27T14:18:06.639Z"
source_hash: "6c608841b3625ba6a121cdfd268ec745d270ad6a0b4e9e0512af3eb117931a23"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "lens/reports/email-alerts.mdx"
publisher: "Sealmetrics"
---

# Email Alerts

Canonical page: https://docs.sealmetrics.com/lens/reports/email-alerts

**Caution:**
Automated detection is **built but not active**, so no insight alert is generated on customer accounts today. Scheduled **report** emails (weekly and monthly digests) do work — see [LENS Reports](/lens/reports). The insight-alert behaviour described below applies once detection ships.

LENS notifies you by email when it detects important insights, and can send a weekly digest summarizing the week. Email is the only notification channel for LENS.

## What LENS Sends

LENS sends two kinds of email:

### Insight Notifications

When LENS detects a new insight, it can email the configured recipients. Each insight has a severity, and you choose which severities trigger an email (see [Configuring Notifications](#configuring-notifications)).

```
From: Sealmetrics LENS
Subject: 🔴 [Critical] Conversion Rate Drop - My Store

──────────────────────────────────────
My Store

Conversion Rate Drop

Your conversion rate dropped 35% this period.

Estimated impact: ~€2,100

Recommendation:
Check the checkout flow and any recent
deployments affecting mobile.

[View in Dashboard]
──────────────────────────────────────
```

The email includes the insight title, description, an optional recommendation, the estimated economic impact when available, and a link into the dashboard.

### Weekly Digest

LENS can send a weekly digest email summarizing the week. The digest includes:

- A short summary of the week
- Highlights
- Concerns
- Opportunities
- Recommended actions
- A link to open LENS in the dashboard

```
From: Sealmetrics LENS
Subject: Weekly LENS Digest - My Store (Jan 8 - Jan 14, 2024)

──────────────────────────────────────
WEEKLY DIGEST
Jan 8 - Jan 14, 2024
──────────────────────────────────────

SUMMARY
Revenue grew 15% week-over-week, but mobile
conversion rate slipped and needs attention.

HIGHLIGHTS
• Email marketing revenue up 22%
• Year-over-year revenue growth holding strong

CONCERNS
• Mobile conversion rate down 15%
• Cart abandonment up 5 points

OPPORTUNITIES
• Scale email marketing investment

RECOMMENDED ACTIONS
• Investigate mobile performance
• Review the cart abandonment flow

[View in Dashboard]
──────────────────────────────────────
```

## Insight Severity

Every insight has a severity that determines its color and whether it triggers an email, depending on your settings:

| Severity | Meaning |
|----------|---------|
| 🔴 **Red** (Critical) | Urgent issues requiring immediate attention |
| 🟡 **Yellow** (Warning) | Notable changes worth reviewing |
| 🟢 **Green** (Info) | Positive trends and opportunities |

## Insight Types

The insights LENS can surface are not limited to anomalies. They include:

| Type | Description |
|------|-------------|
| **Anomaly** | An unusual change versus expected behavior |
| **Opportunity** | A potential area for improvement |
| **Trend** | A directional change over time |
| **Alert** | A condition that crossed a defined threshold |
| **Health** | A check on the overall health of tracking or performance |

## Configuring Notifications

LENS notification settings live in the dashboard under **Settings → LENS**.

**Note:**

The LENS settings page has two areas: analysis and email notifications.

### Analysis

| Setting | Description |
|---------|-------------|
| **Enable LENS** | When disabled, no new insights are generated for the site. |
| **Analysis Frequency** | How often LENS analyzes the site: **Daily** (runs once per day at 4:00 AM plus proactive checks every 2 hours), **Weekly** (Mondays at 4:00 AM), or **Manual only** (insights are only generated when triggered manually). |

### Email Notifications

| Setting | Description |
|---------|-------------|
| **Enable email notifications** | Send email when new insights are detected. |
| **Notify on Critical (red)** | Email when a red-severity insight is detected. |
| **Notify on Warning (yellow)** | Email when a yellow-severity insight is detected. |
| **Notify on Info (green)** | Email when a green-severity insight is detected. |
| **Email Recipients** | A list of email addresses to notify. Leave empty to use the account owner's email. |

Email is only sent when LENS is enabled, email notifications are enabled, and the insight's severity is one you've opted into.

## Frequently Asked Questions

### Can LENS send alerts to Slack or a webhook?

No. LENS notifications are delivered by email only.

### How many recipients can I add?

You can add a list of email addresses per site. If you leave the list empty, LENS uses the account owner's email.

### Why am I not receiving emails?

Check, in **Settings → LENS**, that:

1. LENS is enabled for the site.
2. Email notifications are enabled.
3. The severity of the insights you expect is switched on (Critical / Warning / Info).
4. Your email address is in the recipients list (or the account owner's email is the one you're checking).