---
title: "Filters"
description: "Apply global and local filters to narrow down analytics data by geography, device, source, and more."
canonical_url: "https://docs.sealmetrics.com/reports/filters"
lang: "en"
date_generated: "2026-08-09T18:18:16.203Z"
source_hash: "3393ffb63799e50b4f0ba6ed26a3d8451cbc840ce5f2afacaa9f9f6799bcf115"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "reports/filters.mdx"
publisher: "Sealmetrics"
---

# Filters

Canonical page: https://docs.sealmetrics.com/reports/filters

Sealmetrics provides two types of filters: global filters that apply across all reports, and local filters specific to individual tables.

## Global Filters (Segment)

Global filters are configured from the **Segment** panel in the filter bar below the header. They affect all report pages.

### Accessing Global Filters

1. Click **Segment** in the filter bar
2. Choose values in the available filter sections
3. Click **Apply Segment**
4. The selected filters apply across all reports

### Available Global Filters

The Segment panel offers two filter categories: Geography and Devices.

#### Geography

| Filter | Options | Description |
|--------|---------|-------------|
| **Countries** | Multi-select list | Filter by visitor country |

Example: Select Spain and Portugal to see only traffic from the Iberian Peninsula.

#### Devices

| Filter | Options | Description |
|--------|---------|-------------|
| **Device Type** | Desktop, Mobile, Tablet | Filter by device category |
| **Browser** | Chrome, Safari, Firefox, Edge, Opera | Filter by browser |
| **Operating System** | Windows, macOS, iOS, Android, Linux | Filter by OS |

Example: Select Mobile + iOS to see only iPhone/iPad traffic.

For filtering by traffic source (UTM source/medium/campaign) or by page path, use the per-table [local filters](#local-filters-filter-builder) described below.

### Filter Bar Behavior

- Active filters appear as chips in the filter bar
- Click the X on a chip to remove that filter
- Multiple filters combine with AND logic
- Filters persist across reports until removed or cleared

### Combining Filters

Filters combine with AND logic:

| Filter 1 | Filter 2 | Result |
|----------|----------|--------|
| Country = Spain | Device = Mobile | Spanish mobile visitors |
| Browser = Safari | Country = USA | US Safari users |
| OS = iOS | Country = Mexico | iPhone/iPad users in Mexico |

## Local Filters (Filter Builder)

Each table in reports has its own filter builder for granular filtering within that specific table.

### Accessing Local Filters

1. Click the filter icon (funnel) above the table
2. The filter builder panel opens
3. Add filter conditions
4. Click Apply

### Filter Builder Interface

| Element | Description |
|---------|-------------|
| **Field dropdown** | Select which column to filter |
| **Operator dropdown** | Select comparison operator |
| **Value input** | Enter the value to compare |
| **Add button** | Add another condition |
| **Apply button** | Apply all conditions |
| **Clear button** | Remove all conditions |

### Operators

#### Text Fields

| Operator | Description | Example |
|----------|-------------|---------|
| contains | Field includes text | Path contains "product" |
| starts with | Field begins with text | Path starts with "/en/" |
| equals | Exact match | Source equals "google" |
| not equals | Does not match | Medium not equals "cpc" |

#### Numeric Fields

| Operator | Description | Example |
|----------|-------------|---------|
| equals | Exact value | Conversions equals 0 |
| not equals | Different value | Entrances not equals 0 |
| greater than | Above value | Pageviews greater than 1000 |
| less than | Below value | Bounce Rate less than 50 |
| greater than or equal | Value or above | Revenue \>= 100 |
| less than or equal | Value or below | Conv. Rate \<= 5 |

### Multiple Conditions

Add multiple conditions for complex filters:

| Field | Operator | Value | Logic |
|-------|----------|-------|-------|
| Entrances | greater than | 100 | AND |
| Bounce Rate | less than | 50 | AND |
| Conversions | greater than | 0 | - |

All conditions combine with AND logic.

### Filter Builder by Report

Each report's tables expose their own filter fields — in the [Sources report](/reports/sources#filtering) they are **dimension-only** (channel, source, medium, campaign, domain), while other reports may also offer metric fields. The authoritative field list for each report lives in its own page:

- [Pages](/reports/pages) · [Sources](/reports/sources#filtering) · [Geography](/reports/geography) · [Devices](/reports/devices) · [Conversions](/reports/conversions)

## Segments

Save filter combinations for quick access.

### Creating a Segment

1. Apply the desired global filters
2. Click **Save Segment** (or **Save current as segment** from the Segments dropdown)
3. Enter a name (and optional description and color)
4. Click **Save Segment**

### Using Segments

1. Click the **Segments** dropdown in the filter bar
2. Select a saved segment
3. Filters apply immediately

### Segment Examples

| Segment Name | Filters |
|--------------|---------|
| Mobile Spain | Country = Spain, Device = Mobile |
| US Safari | Country = United States, Browser = Safari |
| iOS Visitors | OS = iOS |
| German Desktop | Country = Germany, Device = Desktop |

### Managing Segments

1. Open the **Segments** dropdown
2. From each segment entry you can:
   - Apply the segment (click it)
   - Delete the segment (click the X)

Saved segments are stored in your browser. See [Filter Persistence](#filter-persistence) for details.

## Filter Strategies

### Performance Analysis

Find underperforming segments:

1. Filter: Entrances \> 500 (significant traffic)
2. Filter: Bounce Rate \> 70 (high bounce)
3. Result: High-traffic pages with engagement issues

### Conversion Optimization

Find conversion opportunities:

1. Filter: Entrances \> 200
2. Filter: Conversions = 0
3. Result: Popular pages not converting

### Traffic Quality

Identify quality sources:

1. Filter: Entrances \> 50
2. Filter: Conv. Rate \> 3
3. Sort by Revenue
4. Result: High-performing traffic sources

### Geographic Targeting

Analyze specific markets:

1. Global filter: Country = [target market]
2. Local filter: Conversions \> 0
3. Result: Converting pages in target market

## Filter Persistence

### What Persists

| Element | Behavior |
|---------|----------|
| Global filters | Persist across reports until cleared |
| Local filters | Reset when leaving the report |
| Segments | Saved until deleted |
| Date range | Persists across reports |

### How Persistence Works

Global filters and saved segments are stored locally in your browser (using `localStorage`), not in the page URL.

This means:

- Filters and segments are remembered when you return to Sealmetrics in the **same browser**, even after closing the tab
- They are **not** shared via the URL: copying or bookmarking a report link does not carry your active filters
- They are **per browser and per device**: filters set on your laptop will not appear on your phone or in another browser
- Clearing your browser data removes saved filters and segments

## Best Practices

### Use Global Filters For

- Segmenting by visitor attributes (country, device type, browser, OS)
- Consistent analysis across reports

### Use Local Filters For

- Finding specific items in tables
- Threshold-based filtering (metrics above/below values)
- Detailed table exploration

### Performance Tips

- Apply broad filters first (country, device)
- Then refine with specific filters
- Save common combinations as segments
- Clear filters before starting new analysis

## Related documentation

- [Date Range](/reports/date-range) — The other control that scopes every report
- [Sources Report](/reports/sources) — Filter traffic by UTM source, medium, and campaign
- [Geography Report](/reports/geography) — Filter and segment by country
- [Devices Report](/reports/devices) — Filter by device type, browser, and OS
- [Overview Report](/reports/overview) — The high-level dashboard for all reports