---
title: "Use Cases"
description: "Sealmetrics implementation guides by business type, with ready-to-use code for tracking the full customer journey — e-commerce, SaaS, and more."
canonical_url: "https://docs.sealmetrics.com/use-cases"
lang: "en"
date_generated: "2026-09-04T00:07:24.876Z"
source_hash: "3fff4436b23b2ea67c0378666dadcf47838f77bf1ecc3318debfe2f60b483c3c"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "use-cases/index.mdx"
publisher: "Sealmetrics"
---

# Use Cases

Canonical page: https://docs.sealmetrics.com/use-cases

Complete implementation guides tailored to your business type. Each guide includes ready-to-use code examples for tracking the full customer journey.

## Choose Your Business Type

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## Quick Comparison

| Use Case | Key Conversion | Typical Funnel |
|----------|----------------|----------------|
| **E-commerce** | `purchase` with revenue | Product → Cart → Checkout → Purchase |
| **SaaS** | `signup`, `subscription` | Pricing → Trial → Onboarding → Paid |
| **Lead Gen** | `lead`, `demo_request` | Content → CTA → Form → Submit |
| **Content** | `newsletter_signup` | Article → Engage → Subscribe |

---

## What's Included in Each Guide

Every use case guide includes:

- **Step-by-step installation** with content grouping
- **Ready-to-use code** for your tracking events
- **Platform-specific examples** (WordPress, Shopify, React, etc.)
- **Complete funnel diagram** showing all events
- **Key metrics** to analyze in your dashboard

---

## Not Sure Which to Choose?

Most businesses combine elements from multiple use cases:

| Your Business | Primary | Secondary |
|---------------|---------|-----------|
| Online store with blog | E-commerce | Content |
| Software with free trial | SaaS | Lead Gen |
| Agency with case studies | Lead Gen | Content |
| News site with subscriptions | Content | SaaS |

Start with your primary business model, then add tracking from secondary guides as needed.

---

## Need Something Different?

These guides cover the most common scenarios. For custom implementations:

- **[Tracker API Reference](/implementation/tracker/api-reference)** - Complete technical documentation
- **[Step-by-Step Guide](/implementation/tracker/step-by-step-guide)** - General implementation walkthrough
- **Support**: support@sealmetrics.com

**Note:**
- Four implementation guides by business type: E-commerce (`purchase` with revenue), SaaS (`signup`, `subscription`), Lead Gen (`lead`, `demo_request`) and Content (`newsletter_signup`).
- Every guide includes installation with content grouping, ready-to-use event code, platform-specific examples, a funnel diagram and the key metrics to analyze.
- Most businesses combine a primary guide with a secondary one — for example an online store with a blog uses E-commerce plus Content.

## Related documentation

- [Installation](/implementation/tracker/installation) — add the tracking script before following any use-case guide
- [Understanding Event Properties in Sealmetrics](/implementation/custom-properties/event-properties) — the event and property model shared by every guide
- [E-commerce Conversion Tracking](/implementation/ecommerce-conversion-tracking) — reference for the purchase and revenue events
- [Conversions Report](/reports/conversions) — where your tracked conversions appear
- [Funnel Report](/reports/funnel) — build the funnels described in each guide