---
title: "Alerts & Monitoring"
description: "Build daily, weekly, and threshold-based alert rules. Pull-style MCP prompts for review plus configuration ideas for Sealmetrics native Alerts + webhooks."
canonical_url: "https://docs.sealmetrics.com/web-analytics-prompts/alerts-monitoring"
lang: "en"
date_generated: "2026-08-27T14:18:06.639Z"
source_hash: "e81fa58c7c4ca8282bd3c1b99ff956dfa99b049cbfc9cb69aa297ce7f4e87c17"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "web-analytics-prompts/07-alerts-monitoring.mdx"
publisher: "Sealmetrics"
---

# Alerts & Monitoring

Canonical page: https://docs.sealmetrics.com/web-analytics-prompts/alerts-monitoring

These prompts run on demand via the MCP. To get **push** notifications without asking the agent, configure Sealmetrics native Alerts and Webhooks (see [Alerts API](/api/alerts)). Use these prompts to design and review them.

**MCPs required:** Sealmetrics MCP

---

## SEAL-039 — Daily conversion drop check

```text
Using Sealmetrics MCP for site {site_id}, compare conversions for yesterday vs the trailing 7-day mean.

If yesterday's conversions are more than 25% below that mean, return:
- Yesterday total, baseline mean, % delta
- Top 5 channels with the biggest absolute drop
- Top 5 landing pages with the biggest absolute drop
- Whether the drop is concentrated in a specific device or country

If the drop is below threshold, just say "All clear" with the actual delta.
```

---

## SEAL-040 — Channel halving alert

```text
For site {site_id}, query Sealmetrics MCP and compare entrances by channel for yesterday vs the day before.

Flag any channel that lost more than 50% entrances day over day.

For each flagged channel: entrances yesterday, entrances day-before, top 5 campaigns affected, plausible causes (campaign paused, daily budget exhausted, tracking break, weekend).

Output: alert message + investigation block. If nothing flagged, return "All clear" with the smallest day-over-day delta logged.
```

---

## SEAL-041 — New high-volume campaign alert

```text
Using Sealmetrics MCP for site {site_id}, list every utm_campaign that crossed 100 entrances for the first time in the last 24 hours.

For each: campaign, source, medium, entrances, micro-conversions, conversions, top landing pages, % bot.

Verdict per new campaign: HEALTHY, AUDIT (high bot share or high bounce), or REVIEW (low conversion despite high intent). End with a 3-item review checklist for the marketer.
```

---

## SEAL-042 — Bot share threshold alert

```text
For site {site_id}, query Sealmetrics MCP for the last 24 hours.

Compute % of bot/agent_suspected sessions. If above 15%, trigger an alert.

Alert payload:
- % bot last 24h vs trailing 7-day mean
- Top 5 sources contributing
- Top 5 user-agents
- Top 5 IP prefixes if available
- Suggested rules to add to the Sealmetrics blocklist or rate limiter

If below threshold, return "All clear, X% bot share".
```

---

## SEAL-043 — Channel rules fired in 24h

```text
Using Sealmetrics MCP for site {site_id}, list every channel rule that fired in the last 24 hours.

Per rule: rule name, times triggered, total entrances reclassified, revenue impact (if computable).

End with a one-paragraph summary for a marketing standup: which rules are doing the heavy lifting, which never fire (candidates to retire).
```

---

## SEAL-044 — Failed webhook deliveries (last 7 days)

```text
For site {site_id}, query Sealmetrics MCP webhooks for the last 7 days.

List every webhook delivery that failed. Group by webhook endpoint and by failure reason (timeout, 4xx, 5xx, network).

Per endpoint: total deliveries, failed deliveries, failure rate, top 3 failure reasons, last successful delivery timestamp.

End with a 3-bullet recommendation: which endpoints to investigate, which to disable, which to retry manually.
```

---

## See also

- [Traffic & Quality Control](./traffic-quality)
- [Executive Reporting](./executive-reporting)