---
title: "Cross-platform — All MCPs"
description: "Triangulate Sealmetrics with Google Ads, Meta Ads, and Search Console for full-funnel ROAS, budget reallocation, cannibalization, and CMO-grade weekly digests."
canonical_url: "https://docs.sealmetrics.com/web-analytics-prompts/cross-platform"
lang: "en"
date_generated: "2026-08-27T14:18:06.639Z"
source_hash: "8af408a2ed1cfc27557374180555fff1127b1b8717c3f9d71979b21fb1cce425"
content_type: "documentation"
owner: "docs"
llm_priority: "useful"
source_file: "web-analytics-prompts/16-cross-platform.mdx"
publisher: "Sealmetrics"
---

# Cross-platform — All MCPs

Canonical page: https://docs.sealmetrics.com/web-analytics-prompts/cross-platform

The most powerful prompts in the library. Combine Sealmetrics with two or more platform MCPs (Google Ads, Meta Ads, GSC) to triangulate truth, expose waste, and reallocate budget.

**MCPs required:** Sealmetrics MCP + at least 2 of: Google Ads MCP, Meta Ads MCP, GSC MCP

---

## SEAL-125 — Triangulation per top landing

```text
You have access to: Sealmetrics MCP for site {site_id}, Google Ads MCP for {google_ads_account}, Meta Ads MCP for {meta_account}, GSC MCP for {gsc_property}.

For the top 30 landing pages by total entrances last 30 days, build a triangulation table:
- URL
- Google Ads spend sending traffic to that URL
- Meta Ads spend sending traffic to that URL
- GSC organic clicks landing on that URL
- Real conversions and revenue (Sealmetrics)
- Blended ROAS = revenue_sealmetrics / (spend_google + spend_meta)
- Organic contribution = organic_clicks × site_median_organic_CR × AOV

Rank by blended ROAS desc. Highlight the 5 highest blended ROAS landings (winners) and the 5 lowest (waste candidates).
```

---

## SEAL-126 — Channel cannibalization on shared landings

```text
Using Sealmetrics MCP for site {site_id}, Google Ads MCP {google_ads_account}, Meta Ads MCP {meta_account}, and GSC MCP {gsc_property}:

Find landing pages receiving traffic from all four sources simultaneously (Google Ads, Meta Ads, organic GSC, direct).

For each: split conversions and revenue by channel. Compute share of conversions per channel.

Identify pages where paid (Google + Meta) accounts for most spend but conversions skew heavily to organic / direct — likely cannibalization. For those, recommend pausing paid and reallocating budget elsewhere.

Output: top 20 cannibalization candidates with estimated savings.
```

---

## SEAL-127 — Total waste audit

```text
For site {site_id}: Sealmetrics MCP. For paid: Google Ads MCP {google_ads_account} and Meta Ads MCP {meta_account}.

Last 30 days:
- Total spend Google Ads + Meta Ads
- Total real conversions and revenue from Sealmetrics matching those paid sources
- % of paid spend that resulted in zero conversions (campaigns with spend > 0 and Sealmetrics conversions = 0)
- % of paid spend that resulted in conversions below break-even ROAS = {breakeven_roas}

Output: 1 summary table with absolute and % values. End with a "first 10 campaigns to pause" list ordered by absolute waste.
```

---

## SEAL-128 — Top products: best channel per ROAS

```text
Using Sealmetrics MCP for site {site_id}, Google Ads MCP {google_ads_account}, Meta Ads MCP {meta_account}, GSC MCP {gsc_property}:

For the top 10 products / SKUs by revenue last 60 days:
- Per channel (Google Ads, Meta Ads, organic GSC, direct), real revenue from Sealmetrics conversion_items mapped to that channel
- Spend per channel where applicable
- Real ROAS per channel

Per product, indicate the best-performing channel and the worst. End with 3 reallocation recommendations (which products to push more on which channel).
```

---

## SEAL-129 — Severe ROAS discrepancy

```text
For site {site_id} (Sealmetrics MCP), Google Ads {google_ads_account}, Meta Ads {meta_account}:

Per campaign, last 30 days:
- ROAS reported by the platform (Google or Meta)
- ROAS computed from Sealmetrics revenue
- Delta

Highlight campaigns where the platform reports ROAS > 3 but Sealmetrics computes ROAS < 1.5. Those are severely overstated.

Output: ranked by absolute spend wasted (= spend × (ROAS_platform - ROAS_real) / ROAS_platform). End with a 3-bullet recommendation: revisit conversion setup, switch optimization mode, or pause.
```

---

## SEAL-130 — Incrementality test design (Google Ads pause)

```text
Using Sealmetrics MCP for site {site_id}, Google Ads MCP {google_ads_account}, GSC MCP {gsc_property}:

I am about to pause campaign {campaign_name} for 7 days as an incrementality test. Before pausing:
- Pull baseline: organic + direct conversions for the targeted geos / queries last 14 days.
- Identify expected organic / direct lift if paid is truly cannibalizing.
- Suggest control geos / queries that should NOT be affected so I can compare.

After 7 days, I will rerun this prompt asking you to compare actual organic / direct lift vs baseline. Output the test plan now.
```

---

## SEAL-131 — Cross-channel executive report

```text
For site {site_id} (Sealmetrics MCP), Google Ads MCP {google_ads_account}, Meta Ads MCP {meta_account}, GSC MCP {gsc_property}:

Build a monthly executive report comparing:
- Real revenue from Sealmetrics (the truth)
- Sum of revenue reported by Google Ads + Meta Ads (the platforms)
- Organic-attributed revenue from GSC clicks × site_organic_CR × AOV

Compute the delta and indicate where the gap is concentrated (which channel overstates the most, which under-credits organic).

Output: 1 summary paragraph + 3 bullet insights for the C-level. Tone: factual, no hedging.
```

---

## SEAL-132 — Budget reallocation recommendation

```text
Using Sealmetrics MCP for site {site_id}, Google Ads MCP {google_ads_account}, Meta Ads MCP {meta_account}:

Given my current spend ({google_spend}€/month on Google Ads, {meta_spend}€/month on Meta Ads) and the real ROAS per campaign from Sealmetrics, recommend how to redistribute a hypothetical extra {extra_budget}€ to maximize incremental real revenue.

Rules:
- Do not increase spend on campaigns with real ROAS < 2.
- Cap any single campaign at 30% growth to avoid saturation.
- Reserve 10% for testing 2 new campaigns ideas (you suggest the targeting based on top-performing audiences/segments).

Output: a reallocation table with current spend, recommended spend, expected real revenue lift per campaign.
```

---

## SEAL-133 — Paid keywords cannibalizing organic

```text
For site {site_id} (Sealmetrics MCP), Google Ads {google_ads_account} (Google Ads MCP), GSC {gsc_property} (GSC MCP):

Find every keyword where I rank organically in positions 1-3 AND I currently pay for Google Ads to bid on it.

Per keyword: organic clicks, paid clicks, paid spend, total conversions in Sealmetrics, % attributed to paid vs organic.

Estimate annual savings if I pause paid bidding on those keywords (assume 80% of paid clicks would have come organically anyway, conservatively). Output ranked savings list.
```

---

## SEAL-134 — Cross-platform alert

```text
Using Sealmetrics MCP for site {site_id}, Google Ads MCP {google_ads_account}, Meta Ads MCP {meta_account}:

Compare last 7 days vs prior 7 days:
- Total paid spend (Google + Meta)
- Real revenue from Sealmetrics
- Real blended ROAS

If paid spend grew more than 20% and real revenue grew less than 5%, trigger an alert.

Alert payload: % spend delta, % revenue delta, blended ROAS delta, which campaigns drove the spend growth, which campaigns failed to convert. End with a 3-bullet "what to pause first" recommendation.
```

---

## SEAL-135 — Master landing scorecard

```text
Using all available MCPs (Sealmetrics for {site_id}, Google Ads {google_ads_account}, Meta Ads {meta_account}, GSC {gsc_property}):

For the top 50 landing pages by total entrances last 60 days, build a master scorecard with columns:
- URL
- Total entrances (Sealmetrics)
- Organic clicks (GSC) and average position
- Google Ads spend and clicks
- Meta Ads spend and clicks
- Direct entrances (Sealmetrics)
- Real conversions and revenue (Sealmetrics)
- Blended ROAS
- A 1-line "verdict" (scale, fix, pause, deindex, ignore) with reasoning

Rank by potential lift = (site_median_CR − landing_CR) × entrances × AOV. The top 5 deserve immediate optimization sprints.
```

---

## SEAL-136 — Weekly CMO cross-platform digest

```text
For site {site_id} with all MCPs connected, every Monday:

Build a weekly digest covering last full week:
1. Total paid spend (Google + Meta), week vs prior week.
2. Real revenue (Sealmetrics), week vs prior week.
3. Blended ROAS, week vs prior week.
4. Organic clicks (GSC), week vs prior week.
5. Top 3 cross-channel opportunities (e.g. underspent winners, overspent losers, organic queries to amplify with content).
6. Top 3 risks (creative fatigue, ranking drops, channel decay).

Format: clean markdown email, English, max 350 words. End with one strict priority for the team this week.
```

---

## See also

- [Attribution & Channels](./attribution-channels)
- [Spend Efficiency](./spend-efficiency)
- [Executive Reporting](./executive-reporting)
- [Forecasting](./forecasting)