2 posts tagged with "cookieless"

Marketers love real-time dashboards. Seeing how many people are on your site “right now” is exciting. But in Europe, the law is strict: not all “real-time tracking” is legal without consent.

Access to Real Time Tracking Consent Guide

In this article, we break down what the CNIL (France) and the AEPD (Spain) actually say, why reports like “last 30 minutes” may put you at legal risk, and how Sealmetrics solves this by design.

Last Updated: November 13, 2025

Introduction​

Cookieless analytics has emerged as the solution to this data loss crisis. Unlike traditional cookie-based platforms like Google Analytics, cookieless analytics captures 100% of visitor data without requiring consent banners, cookies, or personal identifiers like IP addresses.

This complete guide explains how cookieless analytics works, why it's GDPR compliant without consent, and how platforms like Sealmetrics provide businesses with accurate, complete data while respecting user privacy.

Key Takeaways​

• Cookieless analytics captures 100% of visitor data without cookie consent banners
• GDPR Article 6(1)(f) legitimate interest provides the legal basis for cookieless tracking
• Session-based tracking replaces cookies with temporary identifiers that reset after each visit
• Sealmetrics provides true cookieless analytics without storing IP addresses (unlike competitors)