Guides

Welcome to the Sealmetrics guides section. Here you'll find step-by-step tutorials and best practices for getting the most out of Sealmetrics.

Available Guides

• Complete Guide to Cookieless Analytics 2025 - Learn how cookieless analytics captures 100% of visitor data without consent banners. Complete technical guide covering GDPR compliance, implementation, and Sealmetrics advantages.
• UTM Governance: Naming Conventions That Keep Attribution Clean - A practical UTM playbook: naming conventions, a source/medium taxonomy aligned with Sealmetrics default channels, the mistakes that corrupt attribution, a spreadsheet template, and how Sealmetrics processes UTMs end to end.
• GA4 to Sealmetrics: The Complete Migration Checklist - Phase-by-phase migration checklist: audit your GA4 events, map them to conv()/micro(), install the tracker, run 30 days in parallel, know which data differences to expect, and switch GA4 off safely.
• Tracker Performance Report: Sealmetrics vs GA4 - A technical comparison of tracking pixel weight, protocol, latency, and traffic capture against gtag.js, with methodology, measured data from an anonymized reference site, and modeled network scenarios.
• Tracker Performance: Sealmetrics vs GA4 vs Adobe Analytics - The three-way comparison in one table set: script weight, delivery chains, time to first hit, transport, consent, and measured traffic differences across all three trackers.
• Tracker Performance Report: Sealmetrics vs Adobe Analytics - Field-measured comparison against the Adobe Launch + AppMeasurement stack on an anonymized dual-vendor site: script weight, delivery chain, time to first hit, and a 30-day dual-tag validation.