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Understanding Event Properties in SealMetrics

Event Properties in SealMetrics are customizable key-value pairs that you can attach to any conversion or micro-conversion event. They enrich events with additional metadata, enabling deeper segmentation, more granular reporting, and more powerful business insights.

What Are Event Properties?​

Event properties extend the standard conversion payload with information such as:

  • Event metadata
  • Product or service context
  • Commercial attributes
  • Custom business logic
  • Any custom dimensions required

How Properties Work​

By default, SealMetrics tracks:

  • Event type
  • Event label
  • Basic contextual information

Event Properties expand this with custom dimensions.

properties: {
  'custom-name-1': 'value-1',
  'custom-name-2': 'value-2',
  'product-id': '12345',
  'price': '99.99',
  'category': 'electronics'
}

Benefits of Using Properties​

1. Richer Analytics​

Capture more detailed context for every conversion.

2. Better Segmentation​

Filter and group reports based on property values.

3. Marketing Attribution​

Attach business-relevant parameters to understand conversion variations.

4. Business-Specific Metrics​

Adapt analytics to your product, business model or reporting needs.

Implementation Examples​

E-commerce Purchase Tracking​

properties: {
  'items-count': '3',
  'payment-method': 'credit-card',
  'shipping-country': 'Germany'
}

SaaS Subscription Tracking​

[CODE PLACEHOLDER — SaaS subscription properties example]

properties: {
  'plan-type': 'premium',
  'subscription-term': 'annual',
  'discount-applied': 'SPRING25',
  'previous-plan': 'basic',
  'account-size': 'team'
}

Lead Generation Tracking​

properties: {
  'lead-source': 'blog-post',
  'interested-in': 'analytics-solution',
  'company-size': '50-100',
  'industry': 'healthcare'
}

How to Add Properties in SealMetrics​

  1. Navigate to the event creation or conversion setup panel.
  2. Select “Add properties to your event.”
  3. Define custom property names and values.
  4. Deploy the updated tracking code on your website.

Best Practices​

1. Use Consistent Naming​

Standardize property naming conventions.

2. Track Only What’s Needed​

Add properties that have real business value.

3. Use Descriptive Names​

Clear labels make reporting simpler and more accurate.

4. Standardize Value Types​

Stick to stable formats—preferably strings.

5. Document Your Properties​

Maintain internal documentation to ensure data consistency.

Accessing Properties Data​

Event properties are accessible only via:

1. API Access​

Retrieve conversion and micro-conversion properties programmatically.

2. BigQuery Integration​

Query, process, and analyze property-level event data.

If you'd like early access to dashboard-level property reporting, contact:
📩 hello@sealmetrics.com

By using event properties effectively, SealMetrics becomes a more powerful analytics and business-intelligence platform—while remaining fully privacy-first and consentless.