Skip to main content

Legal FAQ

This page answers the most common legal and compliance questions related to SealMetrics, privacy regulations, audits, and data protection.


Audits & External Validation

Does an independent company audit SealMetrics?

Yes. SealMetrics is independently audited by Comply.org.
You can view our official compliance profile here:

👉 Add your Comply.org profile link here


How does SealMetrics process customer data?

You can review our full Data Protection Policy for our role as a B2B Data Controller here:

👉 Add Privacy Notice link

We’re also audited as Data Processors where applicable:
👉 Add Comply documentation link


Where can I access SealMetrics' DPIA?

We provide a completed DPIA (Data Protection Impact Assessment) for all customers.
You can request access directly from our team.


All legal documentation is available in the footer of our website, including:

  • Privacy Notice
  • Data Processing Agreement (DPA)
  • Terms of Service
  • Customer DPIA availability

Privacy by Design & Company Structure

Why is SealMetrics a true privacy-by-design solution?

Because every metric that appears in the SealMetrics platform must be validated and approved by our Legal Department before being allowed into the product.

No exceptions.


What kind of company is SealMetrics?

SealMetrics is a bootstrapped European company with no external investors on the board.


Data Collection & Calculation

What data does SealMetrics collect?

We only collect four essential, non-personal variables:

  • URL of the page
  • Referral URL
  • Timestamp
  • UTMs
  • User Agent (captured but not stored)

All data is anonymous and isolated.


What data does SealMetrics calculate?

We compute:

  • Source ID (_adin): Used for attribution
  • No Session ID in Super-Privacy mode (Isolated Hits)

Does SealMetrics use IP addresses for calculation?

No.
SealMetrics never uses, processes, or stores IP addresses for any purpose — including bot filtering.


Bot Filtering

How does SealMetrics block bots?

We use:

  • Bot user agent lists, and
  • Automated behavioral pattern detection

IP addresses are never used for bot filtering.


Cookies & Storage

Does SealMetrics use cookies?

No.
SealMetrics does not use:

  • cookies
  • session storage
  • local storage
  • fingerprinting
  • cross-site IDs

Real-Time Tracking & Retention

Why doesn’t SealMetrics work in real-time by default?

Because real-time analytics legally requires user consent, according to privacy regulators.
To stay consentless and cookieless, real-time must be explicitly activated by the user.


How many months does SealMetrics store my data?

We store data for a maximum of 25 months.
Regulators consider retention periods above 25 months as requiring consent.


If you want, puedo convertir esta Legal FAQ en varias sub-secciones internas (audits, bot filtering, data collection, etc.) siguiendo la estructura que ya usamos antes.