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BigCommerce Integration

The SealMetrics BigCommerce integration provides comprehensive e-commerce tracking for your BigCommerce store. Track customer behavior from product views through to completed purchases, all while maintaining complete privacy compliance.

Download Script

Download BigCommerce Script • Version 1.0.0

Requirements: BigCommerce Stencil theme, Script Manager access

Installation​

  1. Log in to your BigCommerce Admin Panel
  2. Navigate to Storefront > Script Manager
  3. Click Create a Script
  4. Configure the script:
    • Name: SealMetrics Tracking
    • Location: Head
    • Pages: All Pages
    • Script type: Script
  5. Paste the embed snippet code
  6. Replace YOUR_ACCOUNT_ID with your SealMetrics Account ID
  7. Click Save

Method 2: Theme Files (Advanced)​

  1. Go to Storefront > My Themes
  2. Click Advanced > Edit Theme Files
  3. Navigate to templates/layout/base.html
  4. Add the tracking script before the closing </head> tag
  5. Save and publish your theme

Events Tracked​

Pageview​

Automatically tracked on every page load across your store.

Data collected:

  • Session tracking enabled

Product View​

Fired when a customer views a product detail page.

Event type: Microconversion

Data collected:

  • Product SKU
  • Product price (excluding tax)
  • Selected product attributes (colour, size, material, weight)

Add to Cart​

Tracked when a customer adds a product to their shopping cart.

Event type: Microconversion

Data collected:

  • Product SKU
  • Product price (excluding tax)
  • Quantity added
  • Selected product attributes (colour, size, material, weight)

Checkout Funnel​

The module tracks three distinct checkout steps:

Checkout Step 1 - Cart Page​

Fired when a customer views their shopping cart.

Event type: Microconversion

Data collected:

  • Total cart value (excluding tax)
  • All product SKUs in cart
  • Total item count

Checkout Step 2 - Customer Information​

Fired when customer proceeds to checkout and begins entering their information.

Event type: Microconversion

Data collected:

  • Total cart value (excluding tax)
  • All product SKUs in cart
  • Total item count

Checkout Step 3 - Payment Selection​

Fired when a customer selects a payment method or clicks place order.

Event type: Microconversion

Data collected:

  • Total cart value (excluding tax)
  • All product SKUs in cart
  • Total item count

Purchase​

Tracked on the order confirmation page after a successful purchase.

Event type: Conversion

Data collected:

  • Order total (excluding tax)
  • All product SKUs purchased
  • Order currency
  • Total item count
  • Product attributes (colour, size, etc.) for all items

Information Stored​

The BigCommerce module collects and sends the following information to SealMetrics:

Product Information​

  • SKU: Product identifier or reference code
  • Price: Always excluding tax for accurate reporting
  • Attributes: Product options like colour, size, material, and weight
  • Quantity: Number of items added or purchased

Order Information​

  • Total Amount: Order or cart total (excluding tax)
  • Currency: Currency code (USD, EUR, GBP, etc.)
  • Item Count: Total number of products in cart or order
  • Product List: Comma-separated list of all SKUs

Privacy & Compliance​

The module does NOT collect or store:

  • Order IDs or transaction numbers
  • Customer names or email addresses
  • Shipping or billing addresses
  • Payment information
  • Any personally identifiable information (PII)

All tracking is completely anonymous and privacy-compliant.

Compatibility​

  • BigCommerce Stencil themes: Full support
  • BigCommerce Blueprint themes: Limited support
  • Optimized checkout: Supported
  • Custom checkouts: May require additional configuration

Troubleshooting​

Events not appearing in dashboard​

  1. Enable debug mode in the script configuration
  2. Open your browser console (F12)
  3. Look for [SealMetrics] log messages
  4. Verify your Account ID is correctly configured

Product data not captured​

  1. Verify the product has a SKU assigned in BigCommerce admin
  2. Check if JSON-LD structured data exists on product pages
  3. Look for JavaScript errors in the browser console

Duplicate purchases showing​

The module automatically prevents duplicate purchase tracking. If you see duplicates:

  1. Check localStorage for the sm_purch key
  2. Clear browser cache and test again
  3. Ensure the tracking script is only loaded once

Support​

For installation help or technical issues, contact support@sealmetrics.com