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Features

Sealmetrics delivers enterprise-grade analytics without the privacy trade-offs. Here's what you get when you measure traffic the right way.

Core Analytics Reports​

Dashboard Overview​

Your command center for instant insights. See pageviews, sessions, conversions, and revenue at a glance. Compare current performance against the previous 30 days automatically. Filter by date range, traffic source, or campaign with one click.

Acquisition Analysis​

Understand exactly where your traffic comes from and which channels drive results. Track performance across:

  • Organic Search - SEO traffic from Google, Bing, and other search engines
  • Paid Search - Google Ads and other PPC campaigns
  • Social Media - Facebook, Instagram, LinkedIn, Twitter, and more
  • Referral Traffic - Links from other websites
  • Direct Visits - Bookmarks and direct URL entries
  • Email Campaigns - Newsletter and email marketing performance
  • Display Advertising - Banner ads and retargeting campaigns

Every source is automatically categorized. Use UTM parameters for granular campaign tracking and attribution.

ROAS Evolution​

Track Return on Ad Spend over time. See which campaigns, channels, and sources generate revenue and which ones drain your budget. Make data-driven decisions about where to invest your marketing dollars.

Funnel Analysis​

Build custom conversion funnels to visualize the customer journey from first visit to final conversion. Identify exactly where users drop off and optimize those critical steps. Track:

  • Multi-step signup flows
  • E-commerce checkout processes
  • Lead generation forms
  • Content engagement paths
  • Any sequential user journey

Customize funnels with up to 10 steps. See drop-off rates between each stage and overall conversion rates.

Page Performance​

Deep insights into how individual pages perform:

  • Page Views - Traffic to each URL
  • Navigation Patterns - How visitors flow through your content
  • Entry Pages - Where sessions start
  • Exit Pages - Where users leave
  • Engagement Metrics - Time on page and interaction depth

Identify your highest-performing content and optimize underperforming pages.

Real-Time Monitoring​

See who's on your site right now. Live visibility into:

  • Active visitors this minute
  • Pages being viewed in real-time
  • Incoming traffic sources
  • Conversions as they happen
  • Geographic distribution of current visitors

Perfect for verifying tracking implementation, monitoring campaign launches, or watching live events unfold.

Conversion Tracking​

Goal Configuration​

Set up unlimited conversion goals without complex configuration:

  • Pageview Goals - Thank you pages, confirmations, downloads
  • Event Goals - Button clicks, form submissions, video plays
  • Custom Events - Any interaction you want to measure

Each goal tracks:

  • Conversion count
  • Conversion rate
  • Revenue attribution (optional)
  • Source attribution

E-commerce Tracking​

Full-featured e-commerce analytics for online stores:

  • Purchase Tracking - Revenue, order value, transaction counts
  • Add to Cart Events - Shopping intent measurement
  • Checkout Initiation - Funnel entry point tracking
  • Product Performance - Individual SKU analysis
  • Revenue Attribution - Channel-level ROI calculation

Measure the complete customer journey from first visit to completed purchase.

Micro-conversions​

Track partial conversion events that indicate intent:

  • Form field completion (not full submission)
  • Video engagement milestones
  • Scroll depth tracking
  • Time-on-page thresholds
  • Content downloads
  • Newsletter signups

Understand user engagement beyond final conversions.

Event Tracking System​

Measure any interaction on your website with custom event tracking:

Supported Event Types​

  • Click Events - Buttons, links, CTAs, navigation items
  • Scroll Events - Content engagement depth
  • Form Interactions - Field focus, completion, validation errors
  • Video Tracking - Play, pause, completion percentage
  • File Downloads - PDFs, documents, resources
  • Outbound Links - External site clicks
  • Custom Actions - Any JavaScript-triggered event

Event Properties​

Enrich events with custom data:

  • Revenue values
  • Product categories
  • User segments
  • Campaign IDs
  • Custom dimensions

All without collecting personal information.

Attribution & Campaign Tracking​

UTM Parameter Support​

Full support for standard UTM tagging:

  • utm_source - Traffic source identification
  • utm_medium - Marketing medium (email, social, cpc)
  • utm_campaign - Campaign naming
  • utm_term - Keyword tracking
  • utm_content - A/B test variation tracking

Last-Click Attribution​

Conversions are attributed to the final traffic source before conversion. This industry-standard model gives you clear ROI data for each marketing channel without requiring user-level tracking.

Channel-Level Revenue Attribution​

See exactly how much revenue each channel generates. Make informed budget allocation decisions based on actual performance, not incomplete data.

Technical Capabilities​

Device & Browser Intelligence​

Understand your audience's technical profile:

  • Browser Type - Chrome, Safari, Firefox, Edge, etc.
  • Operating System - Windows, macOS, iOS, Android, Linux
  • Device Category - Desktop, mobile, tablet
  • Screen Sizes - Resolution and viewport data
  • Language Settings - Preferred languages

All detected from user agent strings without storing personal information.

Geographic Insights​

Country-level visitor attribution derived from time zone data, not IP addresses. Know where your audience is located without privacy risks.

Session Analytics​

When using GlobalTracker mode:

  • Session duration measurement
  • Pages per session tracking
  • Return visitor identification (within same session)
  • Navigation path analysis

All session data expires when the browser closes and can never be linked across visits.

Data Access & Export​

API Access​

Full REST API with bearer token authentication. Access all your analytics data programmatically:

  • Acquisition data
  • Page performance metrics
  • Conversion statistics
  • ROAS calculations
  • Funnel analysis results
  • Real-time visitor data

Build custom dashboards, automate reporting, or integrate with your existing tools.

CSV Export​

Export any report to CSV format for offline analysis, custom reporting, or presentation building.

Data Retention​

25 months of historical data without requiring user consent. Analyze long-term trends and year-over-year performance.

Privacy-First Features​

Cookieless by Design​

No cookies, no local storage, no fingerprinting. Zero impact on page speed from privacy scripts.

Skip the banner. Keep 100% of your data. Stay compliant with all major privacy regulations.

Ad Blocker Resistant​

First-party tracking means ad blockers don't interfere. Measure all your traffic, not just the users who allow tracking.

EU-Only Infrastructure​

All data processed and stored in Dublin, Ireland. No international transfers. Full GDPR compliance by design.

Framework & Platform Support​

Single Page Applications​

Full support for React, Vue, Angular, and other SPAs. Track route changes as page views automatically.

AJAX Form Tracking​

Capture form submissions that don't trigger page loads. Perfect for modern web applications.

WordPress Plugin​

Native WordPress integration. Install and configure in minutes without touching code.

Google Tag Manager​

Deploy via GTM for centralized tag management and easy configuration updates.

Universal Compatibility​

Works with any website framework or CMS. Just add the tracking script and start measuring.

Performance & Reliability​

Lightweight Script​

Minimal performance impact. Asynchronous loading means tracking never blocks page rendering.

CDN Delivery​

Global content delivery for fast script loading regardless of visitor location.

Automatic Scaling​

Infrastructure scales automatically with your traffic. Handle traffic spikes without configuration changes.

Bot Filtering​

Sophisticated bot detection removes scrapers, search engine crawlers, and monitoring tools. Only see real human visitors.

Account Management​

Multi-Domain Support​

Track multiple websites under one account. Each domain gets its own tracking ID and isolated data.

Subdomain Tracking​

Automatically track across subdomains. Sessions continue seamlessly as users navigate your entire domain.

Team Collaboration​

Add team members with role-based access controls. Share insights while maintaining security.

Usage Transparency​

Clear visibility into your pageview consumption. Automatic tier scaling if you exceed your plan limits.

Every feature. Zero tracking. Full compliance.

Sealmetrics proves you don't need to compromise between analytics and privacy. Get complete data, powerful insights, and peace of mind—all in one platform.

Ready to measure your traffic the right way? Start your free trial today.