Skip to main content

Use Cases

Complete implementation guides tailored to your business type. Each guide includes ready-to-use code examples for tracking the full customer journey.

Choose Your Business Type


Quick Comparison

Use CaseKey ConversionTypical Funnel
E-commercepurchase with revenueProduct → Cart → Checkout → Purchase
SaaSsignup, subscriptionPricing → Trial → Onboarding → Paid
Lead Genlead, demo_requestContent → CTA → Form → Submit
Contentnewsletter_signupArticle → Engage → Subscribe

What's Included in Each Guide

Every use case guide includes:

  • Step-by-step installation with content grouping
  • Ready-to-use code for your tracking events
  • Platform-specific examples (WordPress, Shopify, React, etc.)
  • Complete funnel diagram showing all events
  • Key metrics to analyze in your dashboard

Not Sure Which to Choose?

Most businesses combine elements from multiple use cases:

Your BusinessPrimarySecondary
Online store with blogE-commerceContent
Software with free trialSaaSLead Gen
Agency with case studiesLead GenContent
News site with subscriptionsContentSaaS

Start with your primary business model, then add tracking from secondary guides as needed.


Need Something Different?

These guides cover the most common scenarios. For custom implementations: