12 posts tagged with "GDPR"

TL;DR — Does real-time tracking need consent under GDPR? AEPD and CNIL rules on snapshots vs sub-daily windows, and how consentless analytics handles it.

Marketers love real-time dashboards. Seeing how many visitors are on your site right now feels like a direct line to your audience. But in the European Union, real-time tracking sits in a legal gray area that most analytics vendors either ignore or get wrong. The question is not whether real-time analytics is legal -- it is whether the specific implementation you use requires user consent under GDPR.

TL;DR — Cookieless analytics measures every visit without consent banners, closing the 15-60% gap cookie tools lose. Guide to implementation, GDPR, and comparisons.

Last Updated: March 10, 2026

Introduction​

Cookieless analytics has emerged as the solution to this data loss crisis. Unlike traditional cookie-based platforms like Google Analytics — which surrender 15-60% of their data to banner ghosting and rejection — cookieless analytics measures every visit without consent banners, cookies, or personal identifiers like IP addresses.

This complete guide explains how cookieless analytics works, why it's GDPR compliant without consent, and how platforms like Sealmetrics provide businesses with accurate, complete data while respecting user privacy.

Key Takeaways​

• Cookieless analytics measures every visit without cookie consent banners, closing a 15-60% gap
• No legal basis is required at all when no personal data is stored: the dataset falls outside the GDPR's material scope (Recital 26), and ePrivacy Article 5(3) is never triggered because nothing is written to the device
• Session-based tracking replaces cookies with temporary identifiers that reset after each visit
• Sealmetrics provides true cookieless analytics without storing IP addresses (unlike competitors)