LENS AI
LENS is Sealmetrics' AI layer that analyzes your data on a configurable cadence, surfaces insights, and lets you ask questions in natural language.
What is LENS?
LENS (Learning Engine for Notifications & Signals) combines rule-based detection with large language models to help you:
- Detect problems before they impact your business - Get notified when traffic drops, conversion rates change, or tracking breaks
- Spot opportunities and trends - Surface where you're leaving money on the table and how key metrics are evolving
- Understand your data faster - Ask questions in natural language and get contextual answers
Key Components
Insight Detection
LENS analyzes your data with a curated set of detection rules. The current launch set ("LENS Basic") ships with around 25 active rules focused on universal web analytics — pageviews, sessions, and conversions — so they work without e-commerce properties, segments, or content groups.
Rules are organized into 11 categories, all available on every plan:
| Category | What it covers |
|---|---|
| Critical Alerts | Issues requiring immediate attention |
| Business Monitoring | General business health tracking |
| Risk Management | Structural business risks (e.g. source concentration) |
| Autopilot Checks | Automated monitoring and tracking-health tasks |
| Instant Wins | Immediate value from day 1 |
| Forecasting & Prediction | AI-powered predictions |
| Growth & Revenue Upside | Direct growth opportunities |
| E-commerce Performance | Product & catalog insights |
| User Experience & Funnel | UX frictions & behavior |
| Multi-site & Portfolio | Multi-web management |
| Reporting | Executive summaries |
LENS produces five types of insight: anomaly, opportunity, trend, alert, and health (tracking/system status).
Learn more about anomaly detection →
AI Assistant
Ask LENS questions about your data in natural language:
- "Why did conversions drop last week?"
- "Which campaigns are performing best this month?"
- "Compare traffic from Google vs Facebook"
The assistant is bring-your-own-key (BYOK): you connect your own LLM provider API key, so there is no per-account question quota. Supported providers and their default models are Anthropic (claude-sonnet-4), OpenAI (gpt-4o), DeepSeek (deepseek-chat), and Google Gemini (gemini-2.5-flash).
Learn more about the AI assistant →
Insight Delivery
Receive proactive insights without lifting a finger:
- In-app insights - New insights appear in the LENS dashboard as they're detected
- Email summaries - Key metrics, trends, and recommendations delivered to your inbox
Email is currently the only delivery channel for LENS notifications.
Availability by Plan
LENS AI is included in all plans. SealMetrics offers five volume-based tiers — Starter, Growth, Scale, Pro, and Enterprise — and all LENS insight categories are available on every tier. Plans differ by data volume and account limits, not by which insights you can access.
Because the AI assistant is BYOK (you supply your own LLM provider key), there is no per-plan cap on the number of questions you can ask.