Reports
Sealmetrics provides 9 specialized reports to analyze your website traffic, conversions, and user behavior.
Available Reports
| Report | Purpose | Key Metrics |
|---|---|---|
| Overview | Real-time dashboard summary | Entrances, Pageviews, Conversions, Revenue |
| Evolution | Temporal trends analysis | Metrics over time, grouped by day/week/month |
| Pages | Page performance analysis | Top pages, landing pages, bounce rates |
| Sources | Traffic source breakdown | UTM analysis, referrers, campaigns |
| Geography | Geographic distribution | Country-level metrics |
| Devices | Device and browser analysis | Device types, browsers, operating systems |
| Conversions | Conversion and event tracking | Conversions, microconversions, revenue |
| Funnel | Conversion funnel analysis | Step progression, drop-off rates |
| Properties | Event property analysis | Property breakdown by UTM attribution |
Accessing Reports
- Log in to Sealmetrics Dashboard
- Select a site from the site selector (top left)
- Click any report in the sidebar
Common Features
All reports share these features:
Date Range Picker
Located in the header. Options:
| Preset | Description |
|---|---|
| Today | Current day |
| Yesterday | Previous day |
| 7d | Last 7 days |
| 30d | Last 30 days |
| 90d | Last 90 days |
| This Week/Month/Quarter/Year | Current period |
| Last Week/Month/Quarter/Year | Previous period |
| Custom | Select specific date range |
Keyboard shortcuts:
T= TodayY= YesterdayW= This WeekM= This MonthC= Toggle comparison mode
Comparison Mode
Compare current period with:
- Previous Period: Same number of days before the selected range
- Previous Year: Same dates in the prior year
- Custom: Manually select comparison range
When enabled, charts show a secondary line and stat cards display delta percentages.
Global Filters
Filter bar below the header. Available filters:
| Category | Filters |
|---|---|
| Geography | Countries (multi-select) |
| Devices | Device type, Browser, Operating System |
| Traffic Sources | UTM Source, Medium, Campaign |
| Pages | Path contains, Path starts with |
Filters apply to all reports. Active filters appear as removable chips.
Segments
Save filter combinations for quick access:
- Apply desired filters
- Click Save as Segment
- Name the segment
- Access saved segments from the dropdown
Export
Most reports include an Export button to download data as CSV.
Report Details
- Overview - Main dashboard with key metrics
- Evolution - Time-based trend analysis
- Pages - Page-level performance
- Sources - Traffic source analysis
- Geography - Country breakdown
- Devices - Device and browser stats
- Conversions - Conversion tracking
- Funnel - Funnel progression
- Properties - Event property analysis by UTM
Additional Documentation
- Filters - Detailed filter documentation
- Date Range - Date selection and comparison
- Definitions - Metric definitions