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Reports

Sealmetrics provides 9 specialized reports to analyze your website traffic, conversions, and user behavior. The Analytics sidebar lists them in this order, plus Lens at the top — the AI assistant (/sites/{site_id}/lens/chat), which is a conversational assistant rather than a tabular report.

Available Reports​

ReportPurposeKey Metrics
OverviewReal-time dashboard summaryEntrances, Pageviews, Conversions, Revenue
EvolutionTemporal trends analysisMetrics over time, grouped by day/week/month
PagesPage performance analysisTop pages, landing pages, bounce rates
SourcesTraffic source breakdownUTM analysis, referrers, campaigns
GeographyGeographic distributionCountry-level metrics
DevicesDevice and browser analysisDevice types, browsers, operating systems
ConversionsConversion and event trackingConversions, microconversions, revenue
PropertiesEvent property analysisProperty breakdown by UTM attribution
FunnelConversion funnel analysisStep progression, drop-off rates

E-commerce: which report answers which question​

Every report page ends with an E-commerce use cases section built from what that report actually shows. Start from the question you have:

QuestionReport
How much did the store sell, and is the average order growing?Conversions
Is revenue growing, or only traffic?Evolution
Is today's revenue on track?Overview
Which channels and campaigns bring buyers, not just visits?Sources
Is Google Shopping / Performance Max credited to the right campaign?Sources
Is my payment gateway taking credit for sales?Sources
Where do shoppers abandon the checkout?Funnel
Which campaigns fill carts that never reach checkout?Sources
Which landing pages bring in sales, and which get visits but no sales?Pages
Do product pages or category pages work better as entry points?Pages
Is my mobile checkout losing sales?Devices
Is one browser breaking my checkout?Devices
Which countries buy, not just visit?Geography
Which campaigns sell which products or categories?Properties
Which campaigns depend on discount codes?Properties
What days and hours do customers buy?Evolution
Did a promotion lift orders, or only traffic?Overview

Most of these need the standard e-commerce events: a purchase conversion with the order amount, and view_item, add_to_cart and begin_checkout as microconversions (product breakdowns also need the items array). See the E-commerce Setup Guide.

Two limits apply to every answer: Sealmetrics counts entrances, not unique visitors, and attribution is last click per session — there is no cross-session customer journey to follow.

Accessing Reports​

  1. Log in to Sealmetrics Dashboard
  2. Select a site from the site selector (top left)
  3. Click any report in the sidebar

Common Features​

All reports share these features:

Date Range Picker​

Located in the header. Options:

PresetDescription
TodayCurrent day
YesterdayPrevious day
7dLast 7 days
30dLast 30 days
90dLast 90 days
This Week/Month/Quarter/YearCurrent period
Last Week/Month/Quarter/YearPrevious period
CustomSelect specific date range

Keyboard shortcuts:

  • T = Today
  • Y = Yesterday
  • W = This Week
  • M = This Month
  • C = Toggle comparison mode

Comparison Mode​

Compare current period with:

  • Previous Period: Same number of days before the selected range
  • Previous Year: Same dates in the prior year
  • Custom: Manually select comparison range

When enabled, charts show a secondary line and tables show delta percentages where the report supports them. Not every report honours every mode: the Overview and Evolution cards always compare with the previous period, the Conversions cards show no deltas, and a Custom comparison range currently falls back to the previous period. Each report page says what its comparison covers.

Global Filters​

Open the Segment panel from the filter bar below the header. Available filters:

CategoryFilters
GeographyCountries (multi-select)
DevicesDevice type, Browser, Operating System

Filters apply across report pages and active filters appear as removable chips. One exception: in the Properties report they change the entrance counts but not the property event counts — see that page.

Segments​

Save filter combinations for quick access:

  1. Apply desired filters
  2. Click Save Segment (or Save current as segment from the Segments dropdown)
  3. Name the segment
  4. Access saved segments from the dropdown

Export​

Every report except Overview has an Export button to download the table as CSV or PDF. What the export contains (loaded rows vs all rows, which columns) varies by report and is described on each report's page.

Report Details​

Additional Documentation​

Written and maintained by the Sealmetrics Team