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Reports

Sealmetrics provides 9 specialized reports to analyze your website traffic, conversions, and user behavior. The Analytics sidebar lists them in this order, plus Lens at the top — the AI assistant (routes /sites/{site_id}/lens and /lens/chat), which is a conversational assistant rather than a tabular report.

Available Reports​

ReportPurposeKey Metrics
OverviewReal-time dashboard summaryEntrances, Pageviews, Conversions, Revenue
EvolutionTemporal trends analysisMetrics over time, grouped by day/week/month
PagesPage performance analysisTop pages, landing pages, bounce rates
SourcesTraffic source breakdownUTM analysis, referrers, campaigns
GeographyGeographic distributionCountry-level metrics
DevicesDevice and browser analysisDevice types, browsers, operating systems
ConversionsConversion and event trackingConversions, microconversions, revenue
PropertiesEvent property analysisProperty breakdown by UTM attribution
FunnelConversion funnel analysisStep progression, drop-off rates

Accessing Reports​

  1. Log in to Sealmetrics Dashboard
  2. Select a site from the site selector (top left)
  3. Click any report in the sidebar

Common Features​

All reports share these features:

Date Range Picker​

Located in the header. Options:

PresetDescription
TodayCurrent day
YesterdayPrevious day
7dLast 7 days
30dLast 30 days
90dLast 90 days
This Week/Month/Quarter/YearCurrent period
Last Week/Month/Quarter/YearPrevious period
CustomSelect specific date range

Keyboard shortcuts:

  • T = Today
  • Y = Yesterday
  • W = This Week
  • M = This Month
  • C = Toggle comparison mode

Comparison Mode​

Compare current period with:

  • Previous Period: Same number of days before the selected range
  • Previous Year: Same dates in the prior year
  • Custom: Manually select comparison range

When enabled, charts show a secondary line and stat cards display delta percentages.

Global Filters​

Open the Segment panel from the filter bar below the header. Available filters:

CategoryFilters
GeographyCountries (multi-select)
DevicesDevice type, Browser, Operating System

Filters apply to all report pages. Active filters appear as removable chips.

Segments​

Save filter combinations for quick access:

  1. Apply desired filters
  2. Click Save as Segment
  3. Name the segment
  4. Access saved segments from the dropdown

Export​

Most reports include an Export button to download data as CSV.

Report Details​

Additional Documentation​

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