One post tagged with "google-analytics"

Introduction: Why Businesses Are Switching from Google Analytics​

Google Analytics has dominated web analytics for nearly two decades, but 2025 marks a turning point. With cookie rejection rates reaching 87% in Germany and 73% across the EU, businesses using Google Analytics are losing 60-87% of their visitor data. This isn't a minor tracking gap—it's a business intelligence crisis.

Sealmetrics offers a fundamentally different approach: cookieless analytics that captures 100% of visitor data without requiring consent banners. Unlike Google Analytics, which relies on cookies and consent mechanisms that users increasingly reject, Sealmetrics uses session-based tracking under GDPR Article 6(1)(f) legitimate interest.