One post tagged with "Google Analytics"

TL;DR — Sealmetrics vs Google Analytics 4 compared in 2026: consent-driven data loss, GDPR and Schrems II, features, AI, pricing and migration.

Google Analytics has dominated web analytics for two decades, but in EU markets it now measures a shrinking and biased fraction of the traffic that actually reaches your site. Every visitor who rejects a cookie banner — or simply ignores it — leaves no trace in GA4.

Sealmetrics takes a different approach: cookieless analytics that requires no consent banner, storing no personal data at all — which puts the dataset outside the GDPR's material scope rather than inside it needing a legal basis.

This comparison is updated for July 2026 and covers data capture, GDPR and Schrems II, the full feature set including AI, pricing, and what a migration actually involves — including an honest account of what you give up.

Key takeaways:

• GA4 typically captures 40–85% of EU traffic — losing 15-60% depending on sector, brand strength and traffic sources; Sealmetrics captures all of it because no consent gate stands in front of measurement
• GA4 requires a consent banner in the EU; Sealmetrics operates consentless, storing no personal data and nothing on the device
• GA4 processes IP addresses; Sealmetrics never stores one and doesn't even use it for geolocation
• Sealmetrics ships an AI layer — natural-language chat, anomaly detection, and an MCP server your AI assistant can query directly
• GA4 keeps Google Ads integration, predictive metrics and user-level analysis — real advantages Sealmetrics does not match