3 posts tagged with "gdpr-compliance"

Introduction: Why Businesses Are Switching from Google Analytics​

Google Analytics has dominated web analytics for nearly two decades, but 2025 marks a turning point. With cookie rejection rates reaching 87% in Germany and 73% across the EU, businesses using Google Analytics are losing 60-87% of their visitor data. This isn't a minor tracking gap—it's a business intelligence crisis.

Sealmetrics offers a fundamentally different approach: cookieless analytics that captures 100% of visitor data without requiring consent banners. Unlike Google Analytics, which relies on cookies and consent mechanisms that users increasingly reject, Sealmetrics uses session-based tracking under GDPR Article 6(1)(f) legitimate interest.

The European Union issued over €20 million in fines for analytics violations in 2023, yet most companies still don't understand what makes their analytics GDPR compliant. Many businesses either accept massive data loss from cookie consent requirements or operate in a gray area of regulatory uncertainty.

This comprehensive framework explains exactly what GDPR compliance requires for web analytics, which legal bases work, and how to implement compliant tracking without losing visitor data.

Key Takeaways:

• GDPR offers two legal bases for analytics: consent (loses 60-87% data) and legitimate interest (captures 100%)
• Most analytics tools fail GDPR because they store IP addresses or require cookies
• Sealmetrics achieves full compliance through consentless tracking with zero IP storage
• Country-specific regulations (TTDSG, CNIL) have additional requirements beyond baseline GDPR

Cookie rejection rates have reached 60-87% across the EU, making traditional cookie-based analytics increasingly unreliable. This technical comparison explores how cookieless analytics fundamentally differs from cookie-based approaches and why businesses are migrating to consent-free tracking solutions.

Key Takeaways:

• Cookie-based analytics loses 60-87% of EU visitor data due to consent rejections
• Cookieless analytics captures 100% of traffic without requiring consent banners
• Sealmetrics uses session-based tracking without cookies or IP storage
• GDPR compliance differs: consent requirement vs legitimate interest basis