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What is Consentless Analytics?

Consentless Analytics is a privacy-first approach that allows businesses to analyze user behavior without requiring explicit visitor consent — while maintaining full compliance with GDPR, ePrivacy Directive, CCPA, and PECR.

How Consentless Analytics Works​

Traditional tools like Google Analytics depend on cookies and consent. When users reject consent, businesses lose up to 85% of traffic data. Consentless Analytics eliminates this issue through SealMetrics’ Dual Tracking System:

Session-ID Based Tracking​

  • Assigns a unique temporary ID per session
  • Enables detailed session analysis
  • Provides full behavioral accuracy without user identification

Isolated Hits Based Tracking​

  • Records each interaction separately
  • Captures complete behavioral data
  • Prevents linking events across sessions

Privacy-First Technology​

  • No cookies required
  • No personal data collected
  • No IP address tracking
  • No fingerprinting

SealMetrics ensures analytics that are both powerful and ethically responsible.

Key Principles of Consentless Analytics​

  1. Privacy as Philosophy
    Privacy is a foundational value at SealMetrics — not a compliance checkbox.

  2. Complete Data Capture
    100% of visits tracked, unlike traditional analytics that lose 50–85%.

  3. Regulatory Compliance
    Designed to comply with present and future privacy laws by default.

Technology Foundation​

Event-Based Measurement​

Captures all key interactions:

  • Page views
  • User sessions
  • Conversions
  • Campaign attribution
  • Transactions

Real-Time Processing​

Data is processed instantly — providing actionable insights while maintaining full anonymity.

Benefits for Businesses​

  • Complete traffic visibility (no consent loss)
  • Legal confidence with third-party audits
  • No cookie banners required
  • Accurate marketing attribution

The Future of Web Analytics​

Consentless Analytics represents a shift from data collection to ethical measurement — where privacy and insights coexist.
Businesses using SealMetrics are future-proofing their analytics and earning trust from privacy-conscious audiences.