Benefits of Consentless Tracking
What you gain by measuring without consent — no data lost to banner rejection, far less for ad blockers to strip, no CMP to maintain, and cleaner attribution.
What you gain by measuring without consent — no data lost to banner rejection, far less for ad blockers to strip, no CMP to maintain, and cleaner attribution.
Cookieless analytics measures visitors without consent banners: how it works, why cookie-based tools lose the visitors who reject or ignore the cookie banner, and how to set it up.
Why, on our self-assessment, Sealmetrics needs no consent banner for its own analytics (Germany is an open question) — no cookies, nothing stored on the device, a session identifier that rotates daily, and what exactly is recorded on each hit.
Why Sealmetrics numbers differ from GA4 — inflated Direct traffic, entrances instead of persistent-ID sessions, last-click as the only consent-free attribution model, ITP resistance, and why server-side tracking still needs a consent banner.
Answers to the most common questions about Sealmetrics, consentless analytics, attribution, implementation, privacy, product features, and legal compliance.
The mechanics of consentless tracking — a small set of non-identifying fields, isolated hits, a daily re-keyed session identifier, and EU-only aggregate storage.
How the Digital Omnibus affects web analytics, consent requirements, and consentless tracking solutions
Official documentation for Sealmetrics, the consentless web analytics platform that measures traffic without cookies and, by its own assessment, without consent banners, storing nothing that identifies anyone.
GA4 needs cookies and consent, so it loses the visitors who reject or ignore the cookie banner. Sealmetrics measures without cookies or IP storage, hosted in Dublin; no banner, by our self-assessment.
Matomo is GPL-licensed and self-hostable, but its cookieless mode hashes the visitor's IP. Sealmetrics doesn't store the IP or build its identifier from it, and keeps analytics data in Dublin.
How Sealmetrics measures without identifying anyone — a small set of non-identifying fields, nothing stored on the device, EU-only storage in Dublin — with the index of every privacy and security page.
What consentless analytics is, the small set of non-identifying fields Sealmetrics records, and why storing nothing on the device and nothing that identifies anyone means, on our self-assessment, no consent banner is required (in Germany an open question).
Field-by-field list of what Sealmetrics records on every hit, how long each field is kept, and what it never collects.
Sealmetrics needs no consent banner because it stores nothing on the visitor's device and no data that identifies anyone, and fits the audience-measurement exemption — the short version, as our self-assessment.