Skip to main content

Traffic Source Analysis Report

The Acquisition Sources Report in SealMetrics provides an in-depth view of your traffic sources and how each marketing channel performs.

📊 Overview​

The report displays:

  • Source and Medium
  • Entrances and Page views
  • Conversions and Micro-conversions
  • Conversion rate
  • Revenue and Cost
  • ROAS (Return on Ad Spend) — if the cost calculator is enabled

This comprehensive view allows marketers to quickly understand which channels deliver the most value and where optimization opportunities exist.

💰 Return on Ad Spend (ROAS)​

When both cost and revenue data are available, SealMetrics automatically calculates ROAS, helping you determine which campaigns and sources provide the highest financial return.

Example: A campaign that generates €500 in revenue with a cost of €100 achieves a ROAS of 5x.

This calculation allows teams to prioritize the channels that truly drive profitability.

🔍 Filtering and Deep Analysis​

You can refine the acquisition report by applying filters such as:

  • Medium
  • Campaign
  • Term
  • Device
  • Operating system

Filtering allows deeper insights into the effectiveness of each campaign or traffic source.

🧠 Insight Example​

Using this approach, SealMetrics enables users to identify, for example, which operating system yields the best results for marketing campaigns.

This level of detail empowers data-driven decision-making and helps allocate resources to the most effective acquisition sources.

🧾 Summary​

The Traffic Source Analysis Report gives you:

  • A complete overview of your acquisition channels
  • Automatic ROAS calculation when cost data is available
  • Custom filters for precise segmentation
  • Device and OS-level performance insights
  • 100 % privacy-compliant and cookieless tracking

With SealMetrics, you can finally measure what truly matters — without cookies, without consent banners, and without data loss.