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Sales Funnel Report with SealMetrics

With SealMetrics, you can easily create and analyze sales funnels based on micro-conversions and events.
For example, a funnel might represent a user who adds a product to the cart, initiates checkout, and completes a purchase — giving you full visibility of your conversion journey.

📊 Funnel Overview​

SealMetrics allows you to define funnel steps such as:

  • Add to Cart
  • Checkout Initiation
  • Completed Sale

Each stage can be reordered dynamically, and any changes you make automatically update both the graph and the table in real time.

This flexibility allows marketing teams to test hypotheses and visualize how users move through the funnel without needing developer input.

📈 Key Metrics Displayed​

The Sales Funnel Report includes the following data points:

  • Traffic sources and entrances
  • Total conversions and micro-conversions
  • Add-to-cart actions
  • Checkouts and sales
  • Conversion rate per stage
  • Optional filters for medium, campaign, term, device, OS, or country

These metrics can be segmented and compared to identify bottlenecks or high-performing segments.

🧮 Smart Button: Percentage View​

A standout feature of this report is the Smart Button, which instantly converts all data into percentages.
This mode helps you see, for example:

  • What percentage of entrances resulted in an add-to-cart
  • What percentage of cart additions advanced to checkout
  • What percentage of checkouts turned into sales

By analyzing these drop-off rates, you can detect weak stages in your funnel.

Example: If Facebook traffic shows strong add-to-cart rates but a sharp drop from checkout to sales, the issue likely lies in the checkout experience rather than acquisition.

🔍 Campaign-Level Insights​

You can filter the funnel data by campaign to analyze individual channel performance.
Each campaign view includes:

  • Color-coded growth indicators:
    • 🟩 Green for improvement
    • 🟥 Red for decline
  • Conversion rate per funnel stage
  • Performance comparison across channels

This enables you to detect underperforming campaigns quickly and reallocate budget efficiently.

🧠 Summary​

The Sales Funnel Report in SealMetrics gives you full visibility into your conversion journey:

  • Dynamic funnel creation based on events and micro-conversions
  • Automatic updates in both table and graph views
  • Smart Button for instant percentage conversion
  • Channel and campaign-level segmentation
  • Fully privacy-compliant and cookie-free tracking

SealMetrics lets you pinpoint exactly where to optimize your funnel — all without cookies, consent banners, or data loss.