2 docs tagged with "data-accuracy"

What you gain by measuring without consent — no data lost to banner rejection, nothing for ad blockers to strip, no CMP to maintain, and cleaner attribution.

Why Sealmetrics numbers differ from GA4 — inflated Direct traffic, entrances instead of persistent-ID sessions, last-click as the only consent-free attribution model, ITP resistance, and why server-side tracking still needs a consent banner.