4 docs tagged with "properties"

Capture business-specific data fields with custom properties sent from your pixel.

Use the property breakdown of conversion_items and micro-conversions to find SKU, variant, size, color, room type, and length-of-stay opportunities.

Break down the custom properties of conversions, microconversions and purchased items by UTM source, medium and campaign — e.g. which campaigns sell each product category.

Learn how to use event properties in Sealmetrics for advanced conversion tracking, custom data collection, and detailed analytics segmentation while maintaining GDPR compliance.