One post tagged with "Long-term Analytics"

TL;DR — 24-month analytics data retention without consent. How cookieless tracking enables long-term analysis with a design built to comply with the GDPR.

Understanding long-term user behavior is crucial for business growth, but traditional analytics platforms face a critical limitation: GDPR requires deleting data after consent expires, typically forcing 6-13 month retention limits. Sealmetrics solves this with cookieless tracking that enables 24-month data retention without requiring user consent.

Key Takeaways​

• 24-month retention without consent: Sealmetrics stores aggregated, non-identifying analytics for two years; the per-hit log is purged after one day
• No consent expiration risk: Unlike cookie-based analytics, your data won't be deleted when consent expires
• Complete historical analysis: Track seasonal trends, year-over-year growth, and long-term user behavior
• Designed for GDPR: Cookieless tracking with zero IP storage meets data minimization requirements