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Long-Term Analytics: 25-Month Data Retention Without Consent

· 12 min read
Rafael Jimenez
Rafael Jimenez
Founder of Sealmetrics

Understanding long-term user behavior is crucial for business growth, but traditional analytics platforms face a critical limitation: GDPR requires deleting data after consent expires, typically forcing 6-13 month retention limits. Sealmetrics solves this with cookieless tracking that enables 25-month data retention without requiring user consent.

Key Takeaways​

  • 25-month retention without consent: Sealmetrics stores analytics data for over 2 years under GDPR Article 6(1)(f) legitimate interest
  • No consent expiration risk: Unlike cookie-based analytics, your data won't be deleted when consent expires
  • Complete historical analysis: Track seasonal trends, year-over-year growth, and long-term user behavior
  • GDPR compliant by design: Cookieless tracking with zero IP storage meets data minimization requirements