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Privacy by Design Principles

At SealMetrics, privacy is not an add-on — it is the foundation of the platform.
We don’t simply comply with privacy regulations; we exceed them through strict technical choices, architectural constraints, and a philosophy that prioritizes user privacy over data collection.

This document explains the seven core Privacy-by-Design principles and how SealMetrics implements each of them.

1. Proactive, Not Reactive

Anticipating privacy risks before they arise​

Core idea: Prevent privacy issues instead of responding to them.

SealMetrics Implementation​

  • Privacy safeguards embedded deeply into the architecture
  • Designed with future regulations in mind, not just current ones
  • Continuous privacy impact assessments
  • Preventive system design to avoid risk

Practical Examples​

  • SealMetrics’ dual tracking system was implemented before consentless analytics became a regulatory topic
  • Early legal consultation during development
  • Architecture designed for future restrictions (GDPR evolution, ePrivacy, PECR updates)

2. Privacy as the Default Setting

Maximum privacy without requiring user action​

Core idea: Users should be protected automatically.

SealMetrics Implementation​

  • No opt-in required for privacy
  • Anonymous tracking by default
  • No personal data collection
  • No cookies
  • Privacy protection enabled from first page load

Technical Architecture​

  • Zero personal data
  • No persistent identifiers
  • No browser storage
  • Anonymous processing at first touch

3. Full Functionality with Maximum Privacy

Complete analytics without compromising user privacy​

SealMetrics proves that advanced business intelligence does not require personal data.

Capabilities Enabled​

  • 100% website traffic measurement
  • Full marketing attribution
  • Real-time analytics
  • Complete conversion tracking
  • Aggregate behavior insights

Business Intelligence Still Possible​

  • Track conversions anonymously
  • Attribute revenue to channels without user IDs
  • Understand trends without violating privacy

4. End-to-End Security

Protecting data throughout its entire lifecycle​

Security Architecture​

  • Encryption in transit
  • Encryption at rest
  • Strict internal access controls
  • Complete audit trails

Infrastructure​

  • 100% hosted in Dublin (Ireland)
  • Redundant architecture
  • Regular security audits
  • Incident-response procedures

5. Visibility & Transparency

Verifiable privacy — no hidden tracking​

Sealmetrics Transparency​

  • Public documentation about the 4-variable system
  • Full disclosure: timestamp, user agent (not stored), current URL, referral URL
  • Technical documentation on isolated hits
  • Regulatory compliance explained openly (GDPR, ePrivacy, CCPA, PECR)

Operational Transparency​

  • European company
  • No hidden code execution on user devices
  • Independent legal audits
  • Clear explanation of all tracking capabilities and limits

6. Respect for User Privacy

Privacy as a non-negotiable design requirement​

Technical Guarantees​

  • No consent required (no personal data = no consent needed)
  • Each hit processed independently
  • No user-level tracking
  • No reconstruction of journeys
  • No storage of user agent strings

Architecture​

  • No device intrusion
  • No identifiers of any kind
  • Immediate anonymization

7. Accommodate All Legitimate Interests

What Businesses Get​

  • Complete performance analytics
  • Conversion and revenue tracking
  • Marketing attribution
  • Funnel and behavioral insights

What Users Get​

  • Total anonymity
  • No tracking identifiers
  • No privacy trade-offs
  • No consent banners

What Regulators Get​

  • A model that exceeds compliance requirements
  • Clear, defensible privacy guarantees

Technical Implementation of Privacy by Design

The Four-Variable Architecture​

SealMetrics tracks only:

  1. Timestamp
  2. User agent (captured, not stored)
  3. Current URL
  4. Referral URL

This minimal dataset ensures functionality without compromising privacy.

European Infrastructure​

  • All processing in Dublin (Ireland)
  • No international transfers
  • Controlled under EU privacy law
  • Regular oversight and auditability

Isolated Hits Methodology​

  • No correlation between hits
  • No user-level stitching
  • No session reconstruction
  • No behavioral profiling
  • Personal identification is technically impossible

Privacy by Design in Daily Operations

Development​

  • Legal review of every feature
  • Privacy impact assessments
  • Future-proofing for new regulations
  • Conservative design choices

Operations​

  • Ongoing audits
  • Monitoring of privacy safeguards
  • Rapid adaptation to regulatory changes
  • Transparent communication

Future-Proofing

  • Designed for stricter future regulations
  • Architecture compatible with privacy-enhancing technologies
  • Aligns with global privacy frameworks
  • Meets rising user expectations

The SealMetrics Privacy Advantage

Beyond Compliance​

  • Exceeds regulatory requirements
  • User-centric design
  • Sustainable privacy-first analytics
  • Market differentiation through true privacy

Competitive Advantages​

  • Unique isolated hits methodology
  • Genuine consentless analytics
  • No dependency on identifiers
  • Earned user trust through real privacy protection

Summary

Privacy by Design is not a feature at SealMetrics — it is the foundation.

Through technical restraint, architectural constraints, and a strict adherence to privacy principles, SealMetrics delivers:

  • Complete analytics
  • Zero personal data collection
  • Consent-free tracking
  • Absolute user anonymity
  • Future-proof compliance

Privacy and analytics can coexist. SealMetrics proves it.