Skip to main content

What We Track vs What We Don’t

SealMetrics is built on one foundational principle:

If tracking a metric could compromise user privacy, we do not track it — even if regulations allow it.

This document details everything SealMetrics does and does not track, why, and how this enables full GDPR/ePrivacy compliance without requiring user consent.

What We DO Track

The Four-Variable System (Isolated Hits)​

SealMetrics processes each page view (“hit”) independently using only four non-identifying data points:

1. Timestamp​

  • Purpose: time-based analysis and trend insights
  • Privacy: cannot identify an individual

2. User Agent (Not Stored)​

  • Used for: browser/device category detection
  • Not stored: complete user agent strings are discarded
  • Result: anonymous device classification

3. Current URL​

  • Page path
  • Page popularity
  • Anonymous content performance

4. Referral URL​

  • Anonymous attribution
  • Campaign performance
  • Traffic source identification

What This Allows Us to Measure

1. Page Analytics​

  • Pageviews (aggregated)
  • Top pages
  • Anonymous navigation patterns

2. Traffic Analytics​

  • Entrances (anonymous hits)
  • Traffic volume trends
  • Marketing channel performance

3. Engagement Behavior (Custom Events)​

  • Click events
  • Scroll depth
  • Form interactions
  • Video plays
  • Downloads

ALL aggregated — no user-level behavior.

4. Navigation Patterns​

  • Entry pages
  • Exit pages
  • Internal search (anonymous; via events)

5. Campaign & Marketing Analytics​

  • UTM campaign tracking
  • Referrer attribution
  • Search traffic
  • Social media traffic
  • Revenue attribution (aggregated)

6. Conversion Tracking​

  • Goal completions
  • E-commerce events
  • Lead generation
  • Micro-conversions
  • Channel-level revenue attribution

7. Anonymous Device Data​

  • Browser category
  • OS category
  • Desktop / mobile / tablet
  • Screen-size buckets
  • Language

8. Geographic Data​

  • Country (derived from time zone)
    ❌ Region / City — not collected

9. Business Intelligence Metrics​

  • Conversion rate
  • Average order value
  • ROAS
  • Funnel performance

What We DO NOT Track

No Personal Data​

❌ IP addresses
❌ User IDs
❌ Emails
❌ Phone numbers
❌ Names
❌ Persistent identifiers
❌ Exact user agent strings

No Behavioral Identification​

❌ User journeys
❌ Session reconstruction
❌ Returning users
❌ Individual preferences
❌ Personal browsing behavior

No Cross-Site Tracking​

❌ Third-party cookies
❌ Advertising identifiers
❌ Cross-domain identification
❌ Social media identifiers

No Sensitive Personal Data​

❌ Health
❌ Financial
❌ Political
❌ Religious
❌ Demographic profiling

No Device-Level Identifiers​

❌ Device IDs
❌ MAC addresses
❌ Hardware fingerprints
❌ Advertising IDs

No Tracking Technologies​

❌ Cookies
❌ LocalStorage
❌ SessionStorage
❌ Fingerprinting
❌ Terminal code
❌ Web beacons

No Private Communications or Content​

❌ Email contents
❌ Chat messages
❌ Form personal data (only event counts)
❌ Uploaded files
❌ Social media posts
❌ Documents

Compliance Framework

GDPR​

  • European company
  • Servers in Dublin
  • No personal data
  • Isolated hit processing
  • Avoids all identifiers

ePrivacy Directive​

  • No terminal code
  • No personal data
  • No user-level tracking
  • Consent not required

CCPA / PECR / Global Compliance​

  • No personal information
  • Anonymous by design
  • Future-proof data architecture

How We Decide What to Track

Before tracking any metric, we evaluate:

  • Privacy Risk: Could this identify someone?
  • Business Need: Is this essential?
  • Legal Compliance: GDPR, ePrivacy, CCPA, PECR
  • Future Proofing: Will it remain compliant?
  • User Expectation: Would users expect this?

SealMetrics always chooses the more restrictive option.

Summary: Privacy-First Analytics, Without Compromising Insights

SealMetrics proves that advanced web analytics does not require personal data.

You get:

  • 100% traffic measurement
  • Full attribution clarity
  • Accurate ROAS
  • Reliable e-commerce insights
  • Complete privacy protection

Our promise:

Every metric we show is compliant, anonymous, and future-proof.
Privacy and analytics no longer conflict — they reinforce each other.