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Understanding Content Grouping in Sealmetrics

Content Grouping is a powerful feature in Sealmetrics that allows you to organize your page views into logical groups, enabling you to analyze related pages as a single unit. This feature helps you understand the performance of content categories rather than individual pages.

What is Content Grouping?​

Content Grouping lets you categorize multiple URLs under a single group name. Instead of analyzing each page individually, you can group related pages together and get aggregated data for the entire group.

Example scenarios:​

  • Group all blog posts under "Blog Content"
  • Categorize product pages as "Product Catalog"
  • Organize help documentation under "Support Pages"
  • Group checkout pages as "Purchase Flow"

How Content Grouping Works​

When you implement content grouping, Sealmetrics will:

  • Collect page views from individual URLs as usual
  • Apply the group classification you've defined
  • Aggregate metrics for all pages within each group
  • Provide unified reporting for grouped content

Setting Up Content Grouping​

Method 1: Global Tracker Configuration​

The easiest way to add content grouping is through the Global Tracker in your Sealmetrics dashboard:

  1. Access Global Tracker: Go to your Sealmetrics dashboard and navigate to the Global Tracker section
  2. Select Page View
  3. Enable Content Grouping: Toggle “Yes” for “Add content grouping to your page view”
  4. Configure Your Code: The tracker will automatically generate code with the content_grouping parameter

Generated Code Example​

<script>
/* SealMetrics Tracker Code */
(function() {
  var options = {
    account: '00000000000000000001234',
    event: 'pageview',
    content_grouping: 'custom-name',
    use_session: 1,
  };
  var url="//app.sealmetrics.com/tag/v2/tracker";
  // ... rest of tracking code
})();
</script>

Key Configuration Parameters​

ParameterDescription
accountYour unique Sealmetrics account ID
eventShould be set to 'pageview'
content_groupingThe group name to assign to the current page
use_sessionEnables session tracking

Important Notes​

  • Use lowercase and hyphens for group names (e.g., blog-content)
  • Keep naming consistent across your site
  • Include content_grouping in every page view you want grouped

Best Practices​

  • Define Clear Categories: Create logical groups aligned with business goals
  • Use Consistent Naming: Maintain uniform naming for easy reporting
  • Avoid Over-Grouping: Stick to meaningful categories
  • Review Periodically: Update groups as content evolves

Common Use Cases​

E-commerce​

  • Group product categories
  • Separate informational vs transactional content
  • Analyze funnel steps by content group

Content Publishers​

  • Group content by topic
  • Compare performance of formats
  • Track engagement across categories

SaaS Platforms​

  • Group feature pages
  • Separate onboarding vs help content
  • Track user journeys by content type

Troubleshooting​

Q: How do I update existing content groups?
Update the content_grouping parameter in your tracking code and redeploy.

Q: Can I reuse group names?
Yes — any pages with the same value will be aggregated together.

Q: What if I omit the parameter?
The page will not appear in content grouping reports but will still appear in normal analytics.

Q: Is there a limit to the number of groups?
No strict limit, but 10–20 groups is ideal for clear reporting.