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Content Grouping

Content Grouping lets you tag pages with a label (e.g., "blog", "products", "checkout") so you can analyze performance by section rather than individual URLs.

Setting up content grouping​

Option 1: Default group via script tag​

Add the group parameter to your tracker script URL to set a default content group for all pages using that script:

<script defer src="https://t.sealmetrics.com/tracker.js?id=your-site-id&group=blog"></script>

This is useful when different sections of your site use different templates (e.g., your blog template always includes group=blog).

Option 2: Per-page override in JavaScript​

Override the content group dynamically when tracking a pageview:

sealmetrics.pageview({ group: 'product-category' });

This takes priority over the default group set in the script URL.

Viewing content group reports​

Content grouping data appears in the Pages report:

  1. Go to your site dashboard
  2. Click on Pages
  3. Use the content group filter to see metrics by group
  4. Each page shows its content group badge

Metrics available per group​

  • Page views
  • Entrances
  • Average time on page
  • Bounce rate

Landing pages by content group​

The Landing Pages report also supports content grouping. Filter by content group to see which sections of your site attract the most new visitors.

API usage​

Filter by content group in API requests:

GET /api/v1/stats/pages?account_id=my-site&period=30d&content_grouping=blog

Get a list of all content groups with metrics:

GET /api/v1/stats/pages/content-groups?account_id=my-site&period=30d

Default value​

Pages without a content group are labeled (not set).