Getting Started with LENS

Get LENS configured and receiving insights in under 5 minutes.

Prerequisites

• A Sealmetrics account with an active plan
• At least 7 days of tracking data (for meaningful anomaly detection)
• Email notifications enabled in your account settings

Step 1: Access LENS

1. Log in to your Sealmetrics dashboard
2. Click LENS in the main navigation
3. You'll see the LENS overview with any detected anomalies

Step 2: Connect Your LLM Provider

The LENS assistant is bring-your-own-key (BYOK): you connect your own LLM provider API key. This means there is no per-account question quota — you ask as much as you like and pay your provider directly.

1. Go to My Account → LLM Providers
2. Add an API key for one of the supported providers:

Provider	Default model
Anthropic	claude-sonnet-4
OpenAI	gpt-4o
DeepSeek	deepseek-chat
Google Gemini	gemini-2.5-flash

3. Mark one provider as your default and save

Step 3: Review LENS Insights

LENS analyzes your data on a configurable cadence and generates insights automatically:

1. Go to LENS in the main navigation
2. Review the detected insights

LENS produces five types of insight, so it's not just about anomalies:

Type	What it means
Anomaly	An unexpected change in a metric
Opportunity	A potential improvement worth acting on
Trend	A significant directional change over time
Alert	A warning that needs attention
Health	A tracking or data-quality issue

The launch set ("LENS Basic") includes around 25 active rules covering traffic drops and spikes, conversion drops, tracking health, device and landing-page performance, channel efficiency, and source-concentration risk — all without requiring e-commerce or microconversion setup.

Step 4: Ask Your First Question

Try the AI assistant:

1. Go to LENS → Chat
2. Type a question like:
   • "What were my top traffic sources last week?"
   • "How is my conversion rate trending?"
   • "Are there any issues I should know about?"
3. LENS will analyze your data and respond

Tips for Better Answers

Do	Don't
Be specific about time periods	Ask vague questions
Mention specific metrics	Assume LENS knows context
Ask follow-up questions	Ask multiple questions at once

Good: "Why did organic traffic from Google drop last Tuesday?"

Less helpful: "Why is traffic down?"

Step 5: Review Your LENS Reports

LENS produces weekly and monthly reports — an executive summary plus key metrics, channel performance, top insights and action items. Reports are generated for a completed period (there are no custom templates or per-report recipient lists).

1. Go to LENS → Reports
2. Open the latest weekly or monthly report
3. To receive a recurring summary by email, enable email notifications and set the analysis frequency in Settings → LENS (daily, weekly, or manual)

See LENS Reports for what each report contains.

Understanding LENS Insights

When LENS detects an insight, you'll see something like this (here, an anomaly):

🔴 HIGH PRIORITY
Conversion Rate Drop Detected

Your conversion rate dropped 35% compared to the
previous 7-day average.

Current: 1.2%
Previous: 1.85%
Change: -35.1%

Detected: 2024-01-15 14:32 UTC
Affected segment: All traffic

[View Details] [Investigate] [Dismiss]

Insight Severity Levels

Level	Icon	Meaning	Action
Critical	🔴	Immediate attention needed	Investigate now
Warning	🟡	Significant change detected	Review within 24h
Info	🔵	Notable but expected	Acknowledge when convenient

Next Steps

Explore All Rules

See the active LENS Basic rules across all 11 categories.

AI Best Practices

Get better answers from the AI assistant.

Troubleshooting

"No anomalies detected"

This is normal if:

• Your account is new (less than 7 days of data)
• Your traffic patterns are stable
• LENS hasn't run its next analysis yet for the configured cadence

"Assistant not responding"

The assistant needs a working LLM provider key. Check:

1. You've added an API key in My Account → LLM Providers
2. A default provider is selected and enabled
3. The key is still valid and hasn't expired or hit your provider's own rate limit

Email summaries not arriving

Check:

1. Email notifications are enabled in account settings
2. Messages aren't going to spam