Getting Started with LENS

Get LENS configured and receiving insights in under 5 minutes.

Prerequisites

• A Sealmetrics account with an active plan
• At least 7 days of tracking data (for meaningful anomaly detection)
• Email notifications enabled in your account settings

Step 1: Access LENS

1. Log in to your Sealmetrics dashboard
2. Click LENS in the main navigation
3. You'll see the LENS overview with any detected anomalies

Step 2: Configure Alert Preferences

Set up how and when you want to receive notifications:

1. Go to LENS → Settings
2. Configure your preferences:

Setting	Options	Recommendation
Alert frequency	Real-time, Hourly, Daily	Real-time for critical metrics
Alert channels	Email, Slack, Webhook	Enable at least email
Sensitivity	Low, Medium, High	Start with Medium
Quiet hours	Time range	Set business hours only

3. Click Save Preferences

Step 3: Review Active Rules

LENS comes with pre-configured rules based on your plan:

1. Go to LENS → Rules
2. Review the active rules
3. Toggle off any rules that aren't relevant to your business

Recommended Starting Rules

For e-commerce:

• ✅ conversion_rate_drop - Alert when CR drops >20%
• ✅ revenue_anomaly - Alert on unusual revenue changes
• ✅ traffic_drop_significant - Alert when traffic drops >30%
• ✅ source_performance_change - Alert on traffic source changes

For lead generation:

• ✅ form_submission_drop - Alert when form fills decrease
• ✅ traffic_quality_change - Alert on bounce rate spikes
• ✅ campaign_ctr_anomaly - Alert on CTR changes

Step 4: Ask Your First Question

Try the AI assistant:

1. Go to LENS → Chat
2. Type a question like:
   • "What were my top traffic sources last week?"
   • "How is my conversion rate trending?"
   • "Are there any issues I should know about?"
3. LENS will analyze your data and respond

Tips for Better Answers

Do	Don't
Be specific about time periods	Ask vague questions
Mention specific metrics	Assume LENS knows context
Ask follow-up questions	Ask multiple questions at once

Good: "Why did organic traffic from Google drop last Tuesday?"

Less helpful: "Why is traffic down?"

Step 5: Schedule Your First Report

Set up automated reporting:

1. Go to LENS → Reports
2. Click Create Report
3. Choose a template:
   • Executive Summary - High-level KPIs and trends
   • Traffic Analysis - Detailed traffic breakdown
   • Conversion Report - Conversion funnel analysis
4. Set the schedule (daily, weekly, monthly)
5. Add recipients
6. Click Activate

Understanding LENS Anomalies

When LENS detects an anomaly, you'll see:

🔴 HIGH PRIORITY
Conversion Rate Drop Detected

Your conversion rate dropped 35% compared to the
previous 7-day average.

Current: 1.2%
Previous: 1.85%
Change: -35.1%

Detected: 2024-01-15 14:32 UTC
Affected segment: All traffic

[View Details] [Investigate] [Dismiss]

Anomaly Severity Levels

Level	Icon	Meaning	Action
Critical	🔴	Immediate attention needed	Investigate now
Warning	🟡	Significant change detected	Review within 24h
Info	🔵	Notable but expected	Acknowledge when convenient

Next Steps

Explore All Rules

See the full catalog of 60+ detection rules.

Create Custom Rules

Build rules specific to your business.

AI Best Practices

Get better answers from the AI assistant.

Troubleshooting

"No anomalies detected"

This is normal if:

• Your account is new (less than 7 days of data)
• Your traffic patterns are stable
• Detection sensitivity is set too low

Try adjusting sensitivity in LENS → Settings.

"Question limit reached"

You've used all AI questions for the month. Options:

• Wait for the monthly reset
• Upgrade your plan for more questions
• Purchase a question pack add-on

Alerts not arriving

Check:

1. Email notifications are enabled in account settings
2. Alerts aren't going to spam
3. Quiet hours aren't blocking notifications
4. At least one alert channel is configured