Email Alerts
LENS notifies you by email when it detects important insights, and can send a weekly digest summarizing the week. Email is the only notification channel for LENS.
What LENS Sends
LENS sends two kinds of email:
Insight Notifications
When LENS detects a new insight, it can email the configured recipients. Each insight has a severity, and you choose which severities trigger an email (see Configuring Notifications).
From: SealMetrics LENS
Subject: 🔴 [Critical] Conversion Rate Drop - My Store
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My Store
Conversion Rate Drop
Your conversion rate dropped 35% this period.
Estimated impact: ~€2,100
Recommendation:
Check the checkout flow and any recent
deployments affecting mobile.
[View in Dashboard]
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The email includes the insight title, description, an optional recommendation, the estimated economic impact when available, and a link into the dashboard.
Weekly Digest
LENS can send a weekly digest email summarizing the week. The digest includes:
- A short summary of the week
- Highlights
- Concerns
- Opportunities
- Recommended actions
- A link to open LENS in the dashboard
From: SealMetrics LENS
Subject: Weekly LENS Digest - My Store (Jan 8 - Jan 14, 2024)
──────────────────────────────────────
WEEKLY DIGEST
Jan 8 - Jan 14, 2024
──────────────────────────────────────
SUMMARY
Revenue grew 15% week-over-week, but mobile
conversion rate slipped and needs attention.
HIGHLIGHTS
• Email marketing revenue up 22%
• Year-over-year revenue growth holding strong
CONCERNS
• Mobile conversion rate down 15%
• Cart abandonment up 5 points
OPPORTUNITIES
• Scale email marketing investment
RECOMMENDED ACTIONS
• Investigate mobile performance
• Review the cart abandonment flow
[View in Dashboard]
──────────────────────────────────────
Insight Severity
Every insight has a severity that determines its color and whether it triggers an email, depending on your settings:
| Severity | Meaning |
|---|---|
| 🔴 Red (Critical) | Urgent issues requiring immediate attention |
| 🟡 Yellow (Warning) | Notable changes worth reviewing |
| 🟢 Green (Info) | Positive trends and opportunities |
Insight Types
The insights LENS can surface are not limited to anomalies. They include:
| Type | Description |
|---|---|
| Anomaly | An unusual change versus expected behavior |
| Opportunity | A potential area for improvement |
| Trend | A directional change over time |
| Alert | A condition that crossed a defined threshold |
| Health | A check on the overall health of tracking or performance |
Configuring Notifications
LENS notification settings live in the dashboard under Settings → LENS.
Settings → LENS controls LENS insights and email notifications. This is different from configuring the AI assistant's model provider, which lives under My Account → LLM Providers. Don't confuse the two.
The LENS settings page has two areas: analysis and email notifications.
Analysis
| Setting | Description |
|---|---|
| Enable LENS | When disabled, no new insights are generated for the site. |
| Analysis Frequency | How often LENS analyzes the site: Daily (runs once per day at 4:00 AM plus proactive checks every 2 hours), Weekly (Mondays at 4:00 AM), or Manual only (insights are only generated when triggered manually). |
Email Notifications
| Setting | Description |
|---|---|
| Enable email notifications | Send email when new insights are detected. |
| Notify on Critical (red) | Email when a red-severity insight is detected. |
| Notify on Warning (yellow) | Email when a yellow-severity insight is detected. |
| Notify on Info (green) | Email when a green-severity insight is detected. |
| Email Recipients | A list of email addresses to notify. Leave empty to use the account owner's email. |
Email is only sent when LENS is enabled, email notifications are enabled, and the insight's severity is one you've opted into.
Frequently Asked Questions
Can LENS send alerts to Slack or a webhook?
No. LENS notifications are delivered by email only.
How many recipients can I add?
You can add a list of email addresses per site. If you leave the list empty, LENS uses the account owner's email.
Why am I not receiving emails?
Check, in Settings → LENS, that:
- LENS is enabled for the site.
- Email notifications are enabled.
- The severity of the insights you expect is switched on (Critical / Warning / Info).
- Your email address is in the recipients list (or the account owner's email is the one you're checking).