LENS Reports
LENS generates structured executive reports that summarize your analytics data for a period and surface the insights that matter, so you get the big picture without building dashboards by hand.
Report Types
LENS produces two types of structured report:
Weekly Report
A summary of the last completed week (Monday–Sunday).
Best for: Weekly team updates, marketing reviews, and stakeholder communication.
Monthly Report
A summary of the last completed calendar month.
Best for: Leadership reviews, monthly performance recaps, and trend tracking.
Both report types share the same structure (see Report Contents below). They differ only in the period they cover and the comparison baseline (the previous week or the previous month).
Report Contents
Each report is built from the same set of sections. Sections are populated when data is available for the period.
| Section | What it contains |
|---|---|
| Executive Summary | A narrative overview of the period, plus a list of key takeaways |
| Key Metrics | Revenue, conversions, entrances, pageviews, conversion rate, bounce rate, and average order value — each with the change versus the previous period |
| Channel Performance | Per-channel revenue, conversions, entrances, conversion rate, and revenue share, with the top performer and biggest decline highlighted |
| Funnel Health | Funnel steps with drop-off rates, overall conversion rate, and the biggest leak |
| Audience Insights | Breakdowns by device, country, and browser, plus notable audience shifts |
| Top Insights | The period's insights grouped by severity (red, yellow, green), with total economic impact |
| Action Items | Recommended actions, each with a priority (high, medium, low) and a suggested owner (marketing, tech, product, or leadership) |
For a detailed walkthrough of the Executive Summary section, see Executive Summary.
Generating a Report
Reports are generated on demand for a chosen period.
- Go to LENS → Reports.
- Choose Weekly or Monthly.
- Generate the report. By default LENS uses the last completed period:
- Weekly defaults to the last completed week (ending Sunday).
- Monthly defaults to the last completed month.
Generation may take a few seconds while LENS analyzes the period and writes the summary. If a report for the same period already exists and is ready, LENS returns the existing one instead of regenerating it.
Viewing Reports
Go to LENS → Reports to see the list of generated reports, ordered by period (newest first). Each list entry shows the period, status, revenue and revenue change, conversions, and the number of insights.
Open a report to read the full summary and all sections. Opening a report marks it as viewed.
Report Severity Levels
Insights inside a report are grouped by severity:
| Severity | Meaning |
|---|---|
| 🔴 Red | Critical — issues that need immediate attention |
| 🟡 Yellow | Warning — notable changes worth reviewing |
| 🟢 Green | Positive trends and opportunities |
Email Delivery
LENS can also deliver insights and a weekly digest by email. Email is the only delivery channel. See Email Alerts for how email notifications and the weekly digest work, and how to configure recipients in Settings → LENS.