LENS Reports
LENS generates automated reports that summarize your analytics data and deliver insights without you needing to ask.
Report Types
Executive Summary
A high-level overview designed for stakeholders who need the big picture.
Includes:
- Key metrics snapshot (traffic, conversions, revenue)
- Week-over-week and month-over-month trends
- Top performing channels and campaigns
- Notable anomalies or issues
- AI-generated insights and recommendations
Best for: Leadership, weekly team updates, stakeholder communication
Performance Report
Detailed analysis of your marketing and site performance.
Includes:
- Traffic breakdown by source, medium, campaign
- Conversion funnel analysis
- Revenue attribution
- Campaign ROAS comparison
- Device and geographic performance
Best for: Marketing teams, performance reviews, optimization planning
Anomaly Report
Summary of all detected anomalies in a given period.
Includes:
- List of all anomalies detected
- Severity breakdown
- Resolution status
- Trend analysis of anomaly frequency
- Recommendations for prevention
Best for: Technical teams, quality monitoring, issue tracking
Custom Report
Build your own report with specific metrics and segments.
Includes:
- Custom metric selection
- Custom segments and filters
- Flexible time periods
- Custom comparison baselines
Best for: Specific business needs, unique KPIs, specialized analysis
Creating a Report
Step 1: Choose a Template
- Go to LENS → Reports
- Click Create Report
- Select a template:
- Executive Summary
- Performance Report
- Anomaly Report
- Start from Scratch
Step 2: Configure Settings
Report Name: Weekly Marketing Performance
Template: Performance Report
Time Period:
○ Last 7 days
● Last week (Mon-Sun)
○ Last 30 days
○ Custom range
Comparison:
● Previous period
○ Same period last year
○ No comparison
Step 3: Select Metrics
Choose what to include:
Metrics to Include:
Traffic
☑ Sessions
☑ Users
☑ Pageviews
☐ Bounce Rate
Conversions
☑ Total Conversions
☑ Conversion Rate
☑ Revenue
☑ Average Order Value
Campaigns
☑ Top Campaigns by ROAS
☑ Spend vs Revenue
☐ Click-through Rates
Step 4: Add Segments (Optional)
Break down data by segments:
Segment Breakdowns:
☑ By Traffic Source
☑ By Device Type
☐ By Country
☐ By Campaign
☑ By Product Category
Step 5: Configure Delivery
Delivery Schedule:
● Weekly on Monday at 8:00 AM
○ Daily at 8:00 AM
○ Monthly on the 1st
○ One-time (send now)
Timezone: Europe/Madrid
Recipients:
+ marketing@company.com
+ ceo@company.com
Format:
☑ Email with inline content
☑ PDF attachment
☐ CSV data export
Step 6: Review and Activate
Preview the report, then click Activate.
Managing Reports
View All Reports
Go to LENS → Reports to see:
| Report | Schedule | Last Sent | Status |
|---|---|---|---|
| Weekly Executive Summary | Mon 8:00 | Jan 15 | ✅ Active |
| Monthly Performance | 1st 9:00 | Jan 1 | ✅ Active |
| Daily Anomaly Digest | Daily 7:00 | Jan 16 | ✅ Active |
Edit a Report
- Click on the report name
- Modify settings
- Click Save Changes
Changes apply to the next scheduled send.
Pause/Resume
- Click ⏸ Pause to temporarily stop delivery
- Click ▶ Resume to restart
Delete a Report
- Click ⋮ → Delete
- Confirm deletion
warning
Deleted reports cannot be recovered. Consider pausing instead if you might need it later.
Report Content Examples
Executive Summary Example
═══════════════════════════════════════════════════
WEEKLY EXECUTIVE SUMMARY
January 8-14, 2024
═══════════════════════════════════════════════════
📊 KEY METRICS
Sessions: 45,230 (+12% vs prev week)
Conversions: 892 (+8% vs prev week)
Revenue: €44,600 (+15% vs prev week)
Conv. Rate: 1.97% (-0.07pp vs prev week)
🏆 TOP PERFORMERS
1. Google Ads - Brand ROAS 5.2 ↑
2. Email - Newsletter ROAS 4.8 ↑
3. Facebook - Retargeting ROAS 3.1 →
⚠️ ATTENTION NEEDED
• Mobile conversion rate dropped 15%
• Organic traffic from Google down 8%
• Cart abandonment up 5pp
💡 AI INSIGHTS
"The mobile conversion rate drop correlates with
a 200ms increase in page load time on product
pages. Consider investigating recent deployments
affecting mobile performance."
═══════════════════════════════════════════════════
Performance Report Example
═══════════════════════════════════════════════════
MARKETING PERFORMANCE REPORT
January 2024
═══════════════════════════════════════════════════
TRAFFIC BY SOURCE
─────────────────────────────────────────
Source Sessions Change Share
─────────────────────────────────────────
Google Ads 52,340 +18% 35%
Organic 41,230 +5% 28%
Direct 24,560 +2% 16%
Facebook 18,920 +22% 13%
Email 11,450 +8% 8%
─────────────────────────────────────────
CONVERSION FUNNEL
─────────────────────────────────────────
Stage Count Rate vs Last
─────────────────────────────────────────
Sessions 148,500 - +12%
Product Views 89,100 60% +15%
Add to Cart 22,275 25% +10%
Checkout Start 8,910 40% +8%
Purchase 3,564 40% +12%
─────────────────────────────────────────
CAMPAIGN ROAS RANKING
─────────────────────────────────────────
Campaign Spend Revenue ROAS
─────────────────────────────────────────
Brand Search €8,500 €44,200 5.20
Retargeting €12,300 €38,130 3.10
Prospecting - LAL €15,200 €30,400 2.00
Prospecting - Int €18,400 €23,920 1.30
─────────────────────────────────────────
═══════════════════════════════════════════════════
Report Frequency Recommendations
| Report Type | Recommended Frequency | Audience |
|---|---|---|
| Executive Summary | Weekly | Leadership, stakeholders |
| Performance Report | Weekly or bi-weekly | Marketing team |
| Anomaly Report | Daily | Technical/ops team |
| Campaign Report | Weekly during campaigns | Media buyers |
| Custom KPI Report | Depends on KPIs | Specific teams |
Report Features
All plans include the same reporting capabilities:
| Feature | All Plans |
|---|---|
| Active reports | Unlimited |
| Custom reports | Unlimited |
| Recipients per report | Unlimited |
| PDF export | Included |
| CSV data export | Included |
Integrations
Email
Default delivery method. Reports are sent as:
- Inline HTML email
- Optional PDF attachment
- Optional CSV attachment
Slack
Send reports to Slack channels:
- Go to Settings → Integrations → Slack
- Connect your workspace
- In report settings, add Slack channel as recipient
Webhook
Receive report data via webhook:
- In report settings, enable Webhook Delivery
- Enter your webhook URL
- Report data is POSTed as JSON
{
"report_id": "rpt_abc123",
"report_name": "Weekly Executive Summary",
"period": {
"start": "2024-01-08",
"end": "2024-01-14"
},
"metrics": {
"sessions": 45230,
"conversions": 892,
"revenue": 44600
},
"generated_at": "2024-01-15T08:00:00Z"
}