How SealMetrics Calculates Entrances
Understanding how Entrances work is essential for interpreting your traffic accurately in a privacy-first environment. SealMetrics uses a simple, transparent method that complies with GDPR and ePrivacy while still providing actionable insights.
What Is an Entrance?
An Entrance represents an access to your website.
Every time a user lands on your site, SealMetrics records a new Entrance — regardless of whether the user has visited recently.
Example
If the same user visits your website 5 times in 10 minutes, SealMetrics records:
➡️ 5 Entrances
Why?
Because SealMetrics does not track individuals, sessions, or returning users.
Each access is counted independently to ensure full privacy compliance.
Entrances vs. Visits (GA4)
| Metric | How It Works | Requires Consent? | Why |
|---|---|---|---|
| Visits (GA4) | Groups interactions into a session based on timing and user identity | ✔️ Yes | GA4 needs to identify the user to determine session boundaries |
| Entrances (SealMetrics) | Counts each access as a separate event | ❌ No | No user identifiers, no session stitching |
Key Difference
GA4’s “Visit” is a user-based metric.
SealMetrics’ “Entrance” is an event-based metric.
SealMetrics never identifies or reconstructs individual users, so each access is counted as its own independent Entrance.
Entrances vs. Pageviews in SealMetrics
SealMetrics records all interactions as hits, then categorizes them based on their context.
Hit Types in SealMetrics
1. Microconversions / Conversions
A hit becomes a conversion when it has a defined name, such as:
add-to-cartpurchaseleadsignup
2. Pageviews
A hit is a pageview when:
- The hit’s domain matches the referrer domain
(meaning the user navigated within the same site)
3. Entrances
A hit is an Entrance when:
- The referrer does not match the tracked domain
(meaning the user arrived from outside your site)
Summary Table
| Scenario | Classification |
|---|---|
| User lands from Google | Entrance |
| User clicks to another page internally | Pageview |
| User completes a conversion event | Conversion / Microconversion |
Why Entrances Matter
Entrances give you:
- A privacy-safe measurement of how often people access your website
- A method that requires no cookies, no identifiers, no consent
- A consistent way to track traffic across all browsers and privacy restrictions
Even if the same person enters multiple times from SEO, each access is counted independently.
This is intentional — it’s how SealMetrics remains fully compliant while still providing meaningful traffic volume insights.
Conclusion
SealMetrics simplifies traffic measurement with a privacy-first, event-based approach:
- Entrances count how many times your website is accessed
- Pagesviews reflect internal navigation
- Conversions represent meaningful actions
While Entrances are not equivalent to “sessions” or “unique visitors,” they provide a reliable, compliant way to understand traffic volumes in a cookieless world.
This method ensures:
✔ No user tracking
✔ No identifiers
✔ No consent required
✔ Accurate, transparent traffic measurement
SealMetrics delivers analytics designed for the privacy-first era — without compromising data integrity.