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How to Track Social Ads Campaigns

SealMetrics can track traffic from Meta Ads — including Facebook and Instagram — without cookies, using only privacy-safe parameters.
The key requirement: UTM parameters must be added to your ad URLs.
Without UTMs, SealMetrics cannot reliably distinguish paid vs. unpaid traffic coming from Meta domains.

Why UTMs Matter for Meta Ads Tracking​

Meta traffic often arrives with minimal referrer information.
If UTMs are not added:

❌ Paid and organic Meta traffic blend together
❌ Campaign-level reporting disappears
❌ You cannot analyze ad set or creative performance

If UTMs are added:

✔ Full campaign attribution
✔ Clear performance insights
✔ Correct paid vs. organic classification
✔ No cookies required

How to Track Facebook Ads Campaigns Without Cookies​

Use UTM Parameters​

UTM parameters are tags added to your ad URLs that SealMetrics can read instantly — no identifiers, no session tracking.

How to implement UTMs​

  1. Add UTM parameters to all destination URLs
  2. Follow consistent naming conventions
  3. Include all relevant UTM fields

Recommended structure: https://yourwebsite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale&utm_term=running_shoes