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How to Track Google Ads Campaigns

SealMetrics reads the UTM parameters located in your URLs.

By incorporating these URL tracking templates into your Google Ads campaigns, SEAL can track campaigns, terms/keywords, placements, or product IDs from Google Ads.

Google Search & Display (GDN)​

{lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={ifsearch:{keyword}\{matchtype}}{ifcontent:{placement}}

Google Shopping​

{lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={_term}

ou can add this code directly at the Account level following these Google Ads instructions:

https://support.google.com/google-ads/answer/6305348?hl=en

When configured at the account level, Google Ads will automatically append all value-track parameters to every campaign — including new ones — ensuring reliable attribution in SealMetrics.