Skip to main content

Using Subdomain Differentiation in URL Analytics

Sealmetrics allows you to analyze performance and user behavior across different subdomains of the same website. This is essential for businesses using structures like:

  • www.yoursite.com (main site)
  • blog.yoursite.com (blog)
  • app.yoursite.com (app or platform)
  • Additional country/product subdomains

Where to Find Subdomain Analytics​

Using subdomain differentiation
  1. Log in to Sealmetrics
  2. Open the Funnel section
  3. Click Top Pages
  4. Enable the Subdomain toggle

Dashboard Sections​

1. Subdomain Overview​

Shows traffic breakdown by subdomain:

  • Total pageviews
  • Traffic percentage
  • Entrances
  • Transitions

2. Cross-Subdomain Flow​

Visualizes how users move between subdomains:

  • Direction of movement
  • Transition volume
  • Drop-offs
  • Bottlenecks

3. Top URLs by Subdomain​

For each subdomain, Sealmetrics shows:

  • Top entry pages
  • High-traffic pages
  • URLs sending traffic to other subdomains
  • Conversion-related pages

Common Use Cases​

Use Case 1 — Track Conversions Across Subdomains​

For example, content lives on the main domain and purchases happen on a subdomain.

This helps identify:

  • Where users drop off
  • Which subdomain drives conversions
  • Which steps create friction

Use Case 2 — Measure Content Performance​

Track whether blog posts drive users to core product pages.

Use Case 3 — Education / Multi-Page Onboarding​

Universities or SaaS onboarding flows spread across subdomains benefit from:

  • Seeing how students/prospects move between subdomains
  • Understanding which pages influence actions

Troubleshooting​

No data for a specific subdomain?​

Check:

  • The same Sealmetrics tracker is installed
  • No DNS settings block requests
  • No CSP policy blocks tracking

Inconsistent data?​

Ensure:

  • All subdomains use the same protocol (HTTP or HTTPS)
  • No external scripts interfere with the tracker

Subdomain differentiation gives you clear visibility into cross-property user journeys, helping you understand how users move across your entire digital environment.