Frequently Asked Questions (FAQ)
This section centralizes the most common questions customers, legal teams, and marketers ask about Sealmetrics.
Use the links below to explore detailed answers for each topic.
FAQ Categories
Consentless Analytics
Why, on our self-assessment, no consent banner is needed for Sealmetrics' own analytics (Germany: open question): no cookies, nothing stored on the device, and what exactly is recorded on each hit.
GA4 vs Sealmetrics
Understand data differences, direct traffic inflation, session vs hit tracking, and attribution inconsistencies.
Attribution Model
Learn how attribution works without consent, why last-click is the only model that works without cross-session identifiers, and how Sealmetrics handles UTMs.
Implementation & Tracking
All about installing the pixel, configuring events, using GTM, and ensuring tracking accuracy.
Technical Privacy Model
What Sealmetrics collects, what it does not, how session IDs work, and how we avoid any user identification.
Product Features
Funnels, ROAS, dashboards, real-time, ecommerce tracking, API access, and exporting data.
Legal & Compliance
Sealmetrics and GDPR, ePrivacy, CNIL, AEPD, CCPA and PECR — self-assessments and the legal basis.