2 posts tagged with "cookies"

Cookie banners cost EU businesses €1.64 billion annually. EU users waste 334 million hours per year clicking through them. And yet, 54% of users randomly accept without reading, while 26% randomly reject—undermining the very goal of informed consent.

On November 19, 2025, the European Commission published a proposal that could change everything: the EU Digital Omnibus Regulation (COM(2025) 837).

Cookie rejection rates have reached 60-87% across the EU, making traditional cookie-based analytics increasingly unreliable. This technical comparison explores how cookieless analytics fundamentally differs from cookie-based approaches and why businesses are migrating to consent-free tracking solutions.

Key Takeaways:

• Cookie-based analytics loses 60-87% of EU visitor data due to consent rejections
• Cookieless analytics captures 100% of traffic without requiring consent banners
• Sealmetrics uses session-based tracking without cookies or IP storage
• GDPR compliance differs: consent requirement vs legitimate interest basis