2 posts tagged with "Cookies"

TL;DR — The proposed EU Digital Omnibus would change when cookie consent is needed. Here's what it could mean for web analytics.

Cookie banners cost EU businesses money and users time, and many people click through them without reading — undermining the very goal of informed consent.

On November 19, 2025, the European Commission published a proposal that could change everything: the EU Digital Omnibus Regulation (COM(2025) 837).

TL;DR — Cookie-based analytics loses the visitors who reject or ignore the cookie banner. Technical comparison of cookie vs cookieless tracking: accuracy, compliance, and implementation.

Many EU visitors reject or ignore cookie banners, and the resulting shortfall in your reports is large enough to make traditional cookie-based analytics unreliable for the decisions people make with it. This technical comparison explores how cookieless analytics fundamentally differs from cookie-based approaches and why businesses are migrating to consent-free tracking solutions.

Key Takeaways:

• Cookie-based analytics loses the visitors who reject or ignore the cookie banner, depending on sector, brand strength and traffic sources
• Cookieless analytics measures the traffic lost to the consent banner, without requiring one
• Sealmetrics uses session-based tracking without cookies or IP storage
• The legal footing differs fundamentally: consent, versus storing nothing on the device and no data that identifies anyone, with a session identifier that becomes unrecoverable daily