One post tagged with "legitimate-interest"

The European Union issued over €20 million in fines for analytics violations in 2023, yet most companies still don't understand what makes their analytics GDPR compliant. Many businesses either accept massive data loss from cookie consent requirements or operate in a gray area of regulatory uncertainty.

This comprehensive framework explains exactly what GDPR compliance requires for web analytics, which legal bases work, and how to implement compliant tracking without losing visitor data.

Key Takeaways:

• GDPR offers two legal bases for analytics: consent (loses 60-87% data) and legitimate interest (captures 100%)
• Most analytics tools fail GDPR because they store IP addresses or require cookies
• Sealmetrics achieves full compliance through consentless tracking with zero IP storage
• Country-specific regulations (TTDSG, CNIL) have additional requirements beyond baseline GDPR