2 posts tagged with "Compliance"

Cookie banners cost EU businesses €1.64 billion annually. EU users waste 334 million hours per year clicking through them. And yet, 54% of users randomly accept without reading, while 26% randomly reject—undermining the very goal of informed consent.

On November 19, 2025, the European Commission published a proposal that could change everything: the EU Digital Omnibus Regulation (COM(2025) 837).

Marketers love real-time dashboards. Seeing how many visitors are on your site right now feels like a direct line to your audience. But in the European Union, real-time tracking sits in a legal gray area that most analytics vendors either ignore or get wrong. The question is not whether real-time analytics is legal -- it is whether the specific implementation you use requires user consent under GDPR.