GA4 vs SealMetrics FAQ

Why are GA4 and SealMetrics numbers different?

Because GA4 relies on cookies, consent, and session-based tracking.
SealMetrics tracks isolated hits without consent and without cookies.

GA4 loses 50 to 85 percent of data when people reject cookies.
SealMetrics measures 100 percent of traffic.

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Why is GA4's direct traffic inflated?

If a user accepts cookies mid-journey, GA4 loses attribution and assigns the visit to "Direct".
SealMetrics attributes hits correctly because it does not depend on consent.

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Why does SealMetrics count more conversions than GA4?

Because GA4 cannot track conversions from visitors who reject consent.
SealMetrics can.

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Why compare SealMetrics clicks to GA4 sessions?

When a visitor returns after leaving, GA4 merges visits into one session.
SealMetrics counts hits independently, as required by privacy regulations.