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Attribution FAQ

What attribution model does SealMetrics use?​

Last click.

Under privacy regulations, it is the only model that does not require consent.

Why not use multi-touch attribution?​

Multi-touch requires identification of users across sessions, which is not compliant without consent.
SealMetrics avoids all user-level tracking.

Can SealMetrics read and attribute UTMs?​

Yes.
UTMs are captured on every hit and stored without any personal data.

No.
Attribution is based on hit-level data, not user tracking.