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Attribution FAQ

Sealmetrics uses last-click attribution: conversions are credited to the final traffic source based on hit-level UTM data rather than user tracking, so campaign attribution needs no consent. Multi-touch attribution is not offered because it requires identifying users across sessions, which Sealmetrics avoids by design.

What attribution model does Sealmetrics use?​

Last click.

Under privacy regulations, it is the only model that does not require consent.

Why not use multi-touch attribution?​

Multi-touch requires identification of users across sessions, which is not compliant without consent.
Sealmetrics avoids all user-level tracking.

Can Sealmetrics read and attribute UTMs?​

Yes.
UTMs are captured on every hit and stored with no data that identifies anyone.

No.
Attribution is based on hit-level data, not user tracking.

In short
  • Attribution model: last click — the only model that does not require consent under privacy regulations.
  • Multi-touch is not offered because it requires identifying users across sessions.
  • UTMs are captured on every hit and stored with no data that identifies anyone, so campaign tracking needs no consent.
Written and maintained by the Sealmetrics Team