Skip to main content

Setting Up Trackers in SealMetrics

To ensure accurate data collection with SealMetrics, you can easily set up different trackers for your site.
This guide walks you through configuring your global and conversion trackers step by step.

![SealMetrics tracker configuration overview]//img/trackers-dashboard.png)

Step 1: Accessing the Tracker Configuration​

  1. Log in to your SealMetrics Dashboard.
  2. Navigate to Tags & API Info → Common Tracker.
  3. Here you can manage your tracking setup, including installations, pages, events, conversions, and micro-conversions.

Step 2: Accessing Tags & Connectors​

  1. Open Settings → Tags & Connectors.
  2. Under Integration Options, you can assign IDs.
  3. If you manage multiple domains, each one will have its own Tracking ID.

![Accessing Tags & Connectors in SealMetrics]//img/tags-and-connectors.png)

Step 3: Choosing Your Tracker Type​

Under Tags & Connectors → New Tag & Connectors, you’ll find a list of available tracker types:

  • Global Tracker (Main Tag):
    The standard tracking method suitable for overall traffic monitoring.

  • Conversion Tracker (Sales Tag):
    Used to track conversions, revenue, and micro-conversions.

  • Event Tracker (Micro-Event Tag):
    Measures user interactions such as button clicks or scrolls.

Each tracker type serves a specific purpose and should be implemented based on your measurement goals.
For instance, use the Conversion Tracker to count purchases or sign-ups, and the Event Tracker for smaller actions like clicks or interactions.

Step 4: Go to Global Tracker​

  1. Click Global Tracker in your SealMetrics dashboard.
  2. Copy the tracker code displayed on the screen.
  3. Paste the code inside the <head> tag of every page on your website.

![Global tracker setup example]//img/global-tracker-setup.png)

Step 5: Set Up Conversion Pixel​

  1. Go to Conversion Pixel in the SealMetrics dashboard.
  2. Select Conversion.
  3. Introduce a name for your conversion or micro-conversion.
  4. If the conversion has a value, add it to the Value field.
  5. Use the ignore page view? option when a pageview should not be counted for that event.
  6. Save your changes.

![Setting up conversion pixel in SealMetrics]//img/conversion-pixel-setup.png)

Understanding the “Ignore Page View” Option​

The ignore page view setting allows you to skip counting an additional pageview when a conversion is triggered on an already tracked page.

Example:
If a user clicks “Buy Now” on a product page that has already been logged as a pageview, enabling ignore_pageview = 1 avoids double counting.

![Global tracker ignore pageview example]//img/ignore-pageview-example.png)

Step 6: Triggering the Pixel in Tag Manager​

If you use Google Tag Manager, place the conversion pixel in the “All Pages” tag or create a custom trigger when the conversion action occurs.

Example trigger:
When a user reaches /thank-you after completing a purchase, the conversion pixel fires automatically.

Step 7: Set Up the Sales Funnel (Optional)​

  1. Go to Sales Funnel under the SealMetrics dashboard.
  2. Add your funnel steps manually.
  3. Configure events such as “Add to Cart”, “Checkout”, and “Purchase”.
  4. Save and test your funnel configuration.

![Sales funnel setup example in SealMetrics]//img/sales-funnel-setup.png)

If you have questions or need help, contact hello@sealmetrics.com.