Skip to main content

Why SealMetrics Can Measure Without Consent

The question we’re asked most often is:
“Why can SealMetrics measure without user consent?”

The answer is simple — and 100% compliant.

SealMetrics operates fully within current privacy regulations and adheres to the strictest guidelines set by both:

  • 🇪🇸 AEPD (Agencia Española de Protección de Datos)
  • 🇫🇷 CNIL (Commission Nationale de l’Informatique et des Libertés)

These organizations explicitly recognize that aggregated, non-identifiable measurement systems can operate without requiring user consent.

SealMetrics follows these principles rigorously and undergoes continuous legal and technical reviews to maintain compliance.

Cookieless and Consentless by Design​

SealMetrics is a 100% cookieless tracking system.

Our technology collects only aggregated, non-personal data, ensuring that no individual user can ever be identified.
SealMetrics measures "hits" — not users, sessions, or journeys.

Each interaction is treated as an independent event, making it technically and legally impossible to connect actions to a single user.

What SealMetrics Tracks​

For each hit (or page view), SealMetrics records only four variables:

  • Timestamp — When the event occurred
  • User Agent — Used temporarily for aggregation, never stored
  • Current URL — The page where the event happened
  • Referral URL — Where the visitor came from

That’s it — no cookies, no IP addresses, no device IDs, and no fingerprinting.

In Line with ePrivacy and GDPR​

According to the ePrivacy Regulation, if you wish to track users individually — even anonymously — you must obtain consent.

SealMetrics doesn’t track users.
We measure isolated page views ("hits"), not behavioral journeys.
This ensures full compliance with:

  • GDPR (General Data Protection Regulation)
  • CCPA (California Consumer Privacy Act)
  • PECR (UK Privacy and Electronic Communications Regulations)
  • ePrivacy Directive

Why This Matters​

SealMetrics provides marketers and analysts with accurate, consentless insights —
ensuring 100% traffic measurement without violating user privacy.

By design, SealMetrics can’t track individuals — and that’s exactly why it doesn’t need consent.

This approach guarantees a sustainable, privacy-first future for analytics, built on trust, transparency, and compliance.

SealMetrics:
The only analytics platform engineered to measure 100% of your data — legally, ethically, and without consent.