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Setup Wizard

The Setup Wizard guides you through installing your tracking pixel and optionally configuring conversions. Complete it in 3 simple steps.

Accessing the Wizard​

The wizard opens automatically for new accounts. You can also access it anytime:

  1. Go to Settings
  2. Click Setup Wizard

Or navigate directly to: my.sealmetrics.com/settings/wizard

Step 1: Install the Tracking Pixel​

Select Your Platform​

Choose your platform for tailored instructions:

PlatformInstructions
HTMLAdd script to <head> section
WordPressUse Theme Editor or header plugin
ShopifyEdit theme.liquid in Layout folder
Google Tag ManagerCreate Custom HTML tag
Next.jsUse next/script component
WebflowAdd to Project Settings > Custom Code

Copy the Tracking Code​

The wizard generates your personalized tracking code:

<script src="https://t.sealmetrics.com/t.js?id=YOUR_ACCOUNT_ID" defer></script>

Click Copy to copy it to your clipboard.

Platform-Specific Instructions​

HTML​

Add the script tag before the closing </head> tag:

<!DOCTYPE html>
<html>
<head>
  <title>Your Website</title>
  <!-- Other head elements -->
  <script src="https://t.sealmetrics.com/t.js?id=YOUR_ACCOUNT_ID" defer></script>
</head>
<body>
  <!-- Your content -->
</body>
</html>

WordPress​

  1. Go to Appearance > Theme Editor (or use a plugin like "Insert Headers and Footers")
  2. Open header.php or use the plugin's settings
  3. Paste the tracking code before </head>
  4. Save changes

Shopify​

  1. Go to Online Store > Themes > Actions > Edit code
  2. Find theme.liquid in the Layout folder
  3. Paste the tracking code before </head>
  4. Save changes

Google Tag Manager​

  1. Create a new Custom HTML tag
  2. Paste the tracking code
  3. Set trigger: All Pages
  4. Publish the container

Next.js​

Use the next/script component:

import Script from 'next/script';

export default function Layout({ children }) {
  return (
    <>
      <Script
        src="https://t.sealmetrics.com/t.js?id=YOUR_ACCOUNT_ID"
        strategy="afterInteractive"
      />
      {children}
    </>
  );
}

Webflow​

  1. Go to Project Settings > Custom Code
  2. Paste the tracking code in the Head Code section
  3. Save and publish your site

Step 2: Verify Installation​

After installing the code, the wizard automatically detects when your pixel is working.

Verification Process​

  1. Open your website in a new browser tab
  2. The wizard listens for incoming hits
  3. When detected, you'll see "Pixel Verified!"

Verification Status​

StatusMeaning
Listening...Waiting for first hit
Pixel Verified!Installation successful

Once verified, you'll see:

  • Total hits received
  • Timestamp of last hit

Troubleshooting Installation​

If verification fails:

  1. Check placement - Ensure code is before </head>
  2. Save and publish - Don't forget to save/publish changes
  3. Clear cache - Clear browser cache and reload
  4. Disable ad blockers - Some blockers may interfere

You can click Continue Anyway to proceed even if verification doesn't complete (the pixel may still work).

Step 3: Set Up Conversions (Optional)​

Configure tracking for important actions on your website. This step is optional - you can always add conversions later.

Available Conversion Types​

E-commerce​

TypeCodeDescription
Purchasesealmetrics.conv('purchase', orderValue)Track completed purchases with order value
Add to Cartsealmetrics.micro('add_to_cart')Track products added to cart
Checkout Startedsealmetrics.micro('checkout_start')Track checkout initiation
Checkout Completedsealmetrics.micro('checkout_complete')Track successful checkout

Lead Generation​

TypeCodeDescription
Form Submissionsealmetrics.conv('lead')Track contact form submissions
User Registrationsealmetrics.conv('signup')Track user sign-ups

Engagement​

TypeCodeDescription
CTA Clicksealmetrics.micro('cta_click')Track call-to-action clicks
Video Playsealmetrics.micro('video_play')Track video plays
File Downloadsealmetrics.micro('download')Track file downloads
TypeCodeDescription
Banner Shownsealmetrics.micro('consent_shown')Track when banner displays
Consent Acceptedsealmetrics.micro('consent_accept')Track accept clicks
Consent Rejectedsealmetrics.micro('consent_reject')Track reject clicks
Consent Customizedsealmetrics.micro('consent_customize')Track preference opens

Implementing Conversions​

  1. Select the conversion types you want to track
  2. Click the copy button next to each code
  3. Add the code to your website where the action occurs

Example: E-commerce Purchase​

On your order confirmation page:

<script>
  // After successful purchase
  sealmetrics.conv('purchase', 99.99);
</script>

Example: Form Submission​

After form success:

form.addEventListener('submit', async (e) => {
  e.preventDefault();

  const response = await submitForm();

  if (response.success) {
    sealmetrics.conv('lead');
    showSuccessMessage();
  }
});

Completing the Wizard​

Finish​

Click Finish to complete the wizard and go to your pixel settings.

Skip & Finish​

Click Skip & Finish to complete without setting up conversions.

After the Wizard​

Once complete:

  1. View your data - Go to the Overview report to see incoming traffic
  2. Set up more conversions - Go to Settings > Pixels for the Pixel Builder
  3. Configure content groups - Organize your pages into groups
  4. Invite team members - Add your team in Settings > Team

Re-running the Wizard​

You can access the wizard anytime from Settings > Setup Wizard. This is useful for:

  • Setting up additional accounts
  • Getting fresh installation instructions
  • Reviewing conversion code snippets
Written and maintained by the Sealmetrics Team